We have all heard that businesses must be on social media, but one of the most asked questions we get is “But I have a SMALL business, do I really need to be on Facebook?” Here are 5 reasons that even small businesses should absolutely start diving into social media, and the sooner the better.
1. The ability to reach the largest pool of potential customers
Plain and simple, the Internet has completely changed the way we search for information and decide what we want to buy. Whether your customers are looking at customer reviews, quickly looking up item’s features, or searching for substitute products, we can all recognize the immense power given to the customer. Facebook currently has 1.15 billion, let me repeat that, BILLION users with about 700 million of those accounts being used daily. Each one of these people has the opportunity to “Like” your page. Liking you page tells Facebook that the customer gives you permission to send them your marketing messages anytime you wish. This gives YOU the ability to constantly give them information about what is happening at your business whether it be a sale, a new product or anything else they may find valuable. Social media is the new wave of marketing and the vast majority of social media outlets are free to use.
2. Low cost of spreading information
No more paying for flyers, billboards, TV commercials and other high-visibility marketing avenues. All that takes money and although these methods are still reputable ways to get your company’s name out there, they just can’t compare to the reach and cost efficiency of social media. The only cost to reaching potentially thousands of customers with the latest information is simply a bit of your time. Facebook and other outlets allow for paid advertisements as well but the ability to have effective, free marketing is there, allowing you to keep more of your profits!
3. People listen to their friends
People talk to each other. People value other people’s opinions, and their recommendations have real power. By connecting your business to social media outlets customers can review, tag, comment and like your status updates. This in turn shows all of THEIR friends what they review, tag, comment and like. About 50% of social media users under the age of 35 will follow their friends product and service recommendations. People listen when their friends have positive experiences and want to experience that same thing. Being able to hone in on the customer experience is invaluable to you as a business owner. You are able to see when and why they had a great experience and replicate that, and you can also see when and why they may have had a negative experience which allows you to take corrective measures to ensure that other customers have a great experience in the future.
4. New age, New marketing
People today love their devices. From kids on their smartphones to grandparents on their tablets, your customers are consuming information online and you need to be there. Social media gives you a reach that you simply cannot get with traditional print advertising. A sign posted on the wall about how great your product is will not be nearly as effective as if the same thing was posted to Facebook, Twitter, or any other social media giant because that is where their attention is focused. With technology constantly evolving and taking over large chunks of the average persons daily life, we have to rethink about how to grab people’s attention. This means incorporating new ideas, new methods and new avenues to reach people that have become part of the digital era.
5. Communities make business personal
Creating a social media presence means creating your own little community of people that are interested in what you have to say. In this giant world, all people want to do is belong somewhere and be a part of something. Better yet, if a business shows that they care about a single consumer, then more consumers will see that, and want to be a part of it. Communities are attractive to people because it allows individuals to voice their opinions, ask questions and delve deeper into what you’re about without having to go out of their way to do so. Companies that engage with their consumer base through social media gives customers a more personal image rather than being some entity that is simply there to make a profit off of them.
Has your small business had any successes with social media that you would like to share with us? We would love to hear about your experiences in the comments below!