Make your website a working salesperson that works.
24 hours a day, 7 days a week, and 365 days per year to INCREASE LEADS and ROI.
We’ll show you the roadmap to get more leads or sales from search engines.
A 30 minute meeting to understand your companies current marketing performance.
It’s so easy! You can pick a time and date that works for YOU.
EPIDEMIC MARKETING IS A MULTI-AWARD WINNING DIGITAL AGENCY
LEADING hvac SEO company
A steady stream of customers and phone calls is the lifeblood of your HVAC company, AC and/or furnace repair business. But with competition heating up (pun intended), it can be hard to stay afloat.
Gone are the days of “phone book”, radio, and print ads bringing in customers. Even your grandmother is on the internet now, and when it comes to finding a service provider for HVAC/AC/Furnace repair and installation, your customers are turning to Google.
Seven out of every ten buying decisions are first explored with a search query. This holds true for both online and OFFLINE sales.
Fact is, search engine placements are as important as ever. Not only do customers expect you to be there, if you aren’t they are more than happy to go with a provider who is. This makes search engine optimization even more costly to ignore. If you’re business isn’t highly visible in search results, you’ll lose out of potential customers, brand recognition, lead, and sales…..but you’ll also be handing the competition the ammunition they need to put you out of business.
Make no bones about it, the competition IS trying to put you six feet under. There’s a reason business is often described in terms of war and battles, and that’s because it’s a no-holds barred fight for survival out there.
With clients having access to more options than ever with the stroke of the keyboard, earning new business is an ongoing fight no matter your industry or niche.
Where are customers going to find localized SEO services?
When it comes to localized service providers, data shows that customers are turning to:
- Search Engines (Google, Bing, etc.)
- Social Media (business pages, and referrals from friends)
- Service Comparison & Directory Sites (i.e. HomeAdvisor, Yelp, etc.)
In fact, a recent survey of over 2000 customers uncovered that over 86% of the surveyed group frequently used the internet to find local HVAC contractor.
Out of those that first turned to the internet for aid in finding a provider, 74% said they first hit search engines. With Google holding over 70% of the search market share, it’s clear to see where your effort should be directed towards.
Understanding how search engines work
The last decade has brought about some serious changes to the ways in which search engines, find, categorize, prioritize, and determine where your pages show up in their organic results.
Despite the overwhelming complexity of SEO search algorithms (for example Google looks at over 200 ranking signals), it’s not all that complicated to do the right thing. Let’s take a moment to break down the basic HVAC SEO campaign.
When it comes to “search engine results”, there are three types:
Paid Placements
Paid listings include those results that show up first and are separate from other results. Per FTC regulations, these “ads” must be labeled and discernable from other “natural” and non-sponsored results. For example, in Google, paid campaign listings can be purchased through their Adwords program. Any time a prospect clicks on your advert, you would pay Google a fee.
For service related industries, PPC might sound attractive at first, but costs can add up fast with each click costing as much as $60.00 (depending on your niche and location). Not to mention the cost of fraudulent clicks from bots and competitors trying to drive up your costs (but that’s another story for another day/article).
Map Pack Listings
Map pack listings are “free” and should be part of a comprehensive search engine optimization marketing strategy for all HVAC, AC and furnace repair and services companies. In Google, for example, their Map results come from the “Google My Business” program. This program is free to sign up for, but signing up doesn’t guarantee ranking or placements for your target audience or target keywords. More on this later…
Organic Results
After paid placements and map pack listings come the “organic results”. Like map results, these SEO campaigns cost nothing and are sometimes referred to as “non-paid” or free search results. However, just like with Map listings, ranking in organic results isn’t a “if you build it they will come” scenario. Optimizing your site, posts backlinks and tuning your SEO marketing efforts to leverage Google’s algorithm can take time, perseverance, a little sweat, money and even a few tears lol.
How can you leverage Google to kill the competition?
HVAC SEO should be your #1 producer of inbound leads, whether from Google My Business map listings or organic search results.
But you can’t just set and forget it. Type in your business niche + city name right now…go ahead, we’ll wait….
See that little number below the search bar? It’s pretty big right? Yeah, that’s how many HVAC industry websites you are directly or indirectly competing against for top placements. Why should Google choose you out of the tens or hundreds of thousands of other sites?
That’s where an expertly crafted and brilliantly executed SEO tactics come into place.
Marketing services such as content marketing, web design management, Google ads, social media marketing, link building, email marketing, keyword rankings and many more marketing strategies are essential factors for businesses looking to stand out from the competition and achieve their business goals.
SEO results and search visibility benefit HVAC contractors to get more jobs in their service area.
A comprehensive HVAC SEO strategy should include at a minimum:
- Keyword research, mapping & prioritization
- Local and regionally based HVAC SEO strategies
- Technical on-page / on-site review & analysis
- Conversion optimization review
- Usability / user experience audit
- Speed optimization & performance testing
- Inbound & outbound link modeling & building strategies
- Residual content curation & deployment strategy
- Detailed monthly performance reports
Measurable results from HVAC SEO
Accurately measuring the success of your website visibility is what allows us to determine what the next step(s) need to be.
We know you want website traffic results that you can understand. Epidemic provides real time reports interpreted into actionable steps. Then we act, and you WILL notice.
Increasing your presence and getting more visitors is good, showing up in search results for prospects who want to buy services is great, getting customers to give you money for your services is essential.
We bring the visitors to your HVAC website and give them what they are looking for. We also monitor and track their behavior with heatmaps and data collection. That way we can continue to make adjustments that get them closer to becoming paying HVAC clients.
Content
Backlinks
PERFORMANCE & USABILITY
The Best HVAC SEO AGENCY
When it comes to positioning your HVAC business, AC or furnace services and repair business for success, search engine optimization simply can’t be ignored.
Modern consumers have moved towards utilizing digital mediums to search, find, and vet local service providers. If your business isn’t readily available for them to browse and choose from, you can be sure one of your competitors sites is there and ready to siphon up business that could have been yours if you had focused on HVAC SEO services for your company.
By hiring our reputable HVAC SEO agency, you will get lots of benefits from increased search result, growth opportunities, return on investment, and increased customer engagement through tailored content creation, optimized website design, search visibility, advertising and other SEO techniques from our marketing experts.
If your HVAC, AC, or Furnace repair company is struggling to get the search volume you’re looking for, or simply are unsure of where to start, give us a call today. We’ve successfully worked with many local brands, just like yours, to secure search engine rankings that last.
Our SEO SERVICES
Digital Competitive Analysis
Knowing your competition inside and out is crucial in the ever-changing world of digital marketing. With the help of our digital analysis, you'll gain valuable insight into the tactics used by your HVAC sector rivals. We don't just glance at their web presence; we analyse it thoroughly. We analyse their content methods, search engine optimisation strategies, and social media activity to determine how effective they are. We find ways to set you apart from the competition by studying their digital footprint. We analyse their keyword usage, backlink structures, and content standards to develop a unique strategy that will help you rank higher than them.
Website Code & Structure
The HVAC website's code and framework are the bedrock of your online presence. It's not enough to have a pretty site; you also need to make sure it's easy to navigate and optimised for search engines to see any kind of success. To guarantee your website complies with current standards, our experts will carefully examine its code and structure. We'll fine-tune your website's HTML, CSS, and JavaScript for faster page loads and smoother operation. A website that has been thoughtfully organised not only benefits its visitors but also does well in search engine rankings.
New Website Content & Optimization
Understanding your HVAC services and your company's USP is the first step in our strategy for developing original content and optimising your website. We create material tailored to your audience that is interesting, educational, and search engine optimised. From product descriptions to blog articles, all of your material is written with one goal in mind: to establish you as the go-to expert in your field.
Local SEO
Our local SEO services are designed to cover the areas in where you operate. To start, we'll make your Google My Business (GMB) profile as thorough, accurate, and interesting as possible. This not only improves your visibility in local map results, but also gives potential customers access to essential details like your business's phone number, address, and hours of operation.
Website Speed
The loading time of a website is crucial, as it has a direct effect on both the user experience and the site's position in search engine results. Websites that load quickly are highly valued by search engines in today's fast-paced digital market since users have come to anticipate this. Our HVAC website optimisation services are designed to make your site load in a flash. To get started, we'll analyse your site's current performance to find any stumbling blocks and places for growth.
Review Generation & Management
Our review creation and management services will help your HVAC company get noticed online. We apply tactics to get more positive feedback from clients on sites like Google, Yelp, and Angie's List. The satisfaction your clients have experienced with your offerings is what we hope to highlight.
Analytics, Tracking & Reporting
We employ popular analytics tools like Google Analytics and SEMRush to examine site visits, user actions, keyword effectiveness, and other metrics. We can monitor how well your SEO strategies are doing and pinpoint any weak spots with the help of these instruments.
Dedicated Team
Our team of experts in search engine optimisation, content creation, website development, and digital marketing will work together to establish a comprehensive plan for your HVAC company. Because of the combined knowledge and experience of all of the team members, you can rest assured that your digital marketing strategy will be as effective as possible.
FREQUENTLY Asked Questions
How has SEO changed in 2023, and what should HVAC companies be aware of?
In 2023, SEO has seen dramatic changes. A new age in search engine optimisation (SEO) has begun, with an emphasis on EEAT (experience, expertise, authority, and trustworthiness) thanks to Google’s AI Chatbot, Bard. Both the Helpful Content Update and the Link Spam Update, two recent algorithm improvements, have further solidified these guidelines. If HVAC businesses want to rise in the search engine rankings, they must begin prioritising the creation of high-quality, authoritative content. The forthcoming Search Generative Experience (SGE) from Google will also improve credibility requirements for websites and content.
Why is HVAC SEO important for my business?
Having a high Google ranking when potential consumers look for HVAC services is strongly influenced by HVAC SEO. If someone in your region is having trouble with their HVAC system, they may look for help online. Search engine optimisation for HVAC websites ensures a noticeable online presence. Having a higher search engine rating increases brand recognition, leads, and sales opportunities. HVAC SEO might mean the difference between success and failure in today’s increasingly digital marketplace.
What are some key HVAC SEO statistics that highlight its significance?
Several statistics emphasize the importance of HVAC SEO:
Increased Visibility: More people will see your content because 75% of searchers don’t look past the first page of results.
Local Focus: Local SEO is essential for HVAC companies because 46% of Google searches are made with local intent.
Mobile Optimization: More than half (58%) of all traffic to search engines now originates from mobile devices.
Content Impact: The significance of consistent, high-quality material is demonstrated by the fact that websites with blogs have 434% more indexed pages.
User Experience: The importance of optimising website performance for the user experience is shown by the fact that slow websites can decrease conversions by as much as 7%.
These numbers show how HVAC SEO can drastically affect your brand’s visibility online and your bottom line.
How do you handle HVAC SEO analytics, tracking, and reporting?
Our HVAC SEO strategy incorporates in-depth tracking and reporting. We collect information about your website’s performance, user behaviour, keyword rankings, and more using leading industry tools like Google Analytics and SEMRush. Real-time, goal-specific insights are available via individualised dashboards. To keep you apprised of your site’s progress, traffic patterns, conversion rates, and more, we generate regular reports in a format that’s simple to digest. Our service is built on complete openness, so you can see exactly how your HVAC SEO is performing.
What makes your dedicated team ideal for HVAC SEO success?
Our HVAC SEO approach is the product of the combined efforts of our team of specialists in search engine optimisation (SEO), content creation, web development, and digital marketing. Because of the combined knowledge of all of the team members, your digital marketing campaign will be perfect in every way. We keep up with the latest developments in the market and algorithm upgrades, allowing us to continuously hone your plan. What sets us unique is our continuous dedication to the expansion of your HVAC company. We put in a lot of effort to generate leads, make sales, and expand our company.
The service offered By Noah and His team is superb. They understand exactly what needs to be done to provide an unrivaled service for the client. Their response times are fast and they have gone above and beyond what I have asked of them. I would recommend them without hesitation. If your looking for a client-oriented team that delivers, look no further.
Epidemic Marketing is one of the best SEO companies in San Diego. Noah and his team helped me with a CRO audit and really opened my eyes as to what customers are looking for when looking at things from an e-commerce point of view. If you don’t want to mess around, call Epidemic Marketing and get internet marketing results now, rather than later.
Called around to a few different places in the Carlsbad area and found Epidemic Marketing to be the most responsive and straight-forward internet marketing firm. Noah listened to me and asked what my goals for my e-commerce website were and it was really refreshing to get a couple of pointers and tips. I ended up going with his marketing company for a website redesign and have contracted them on to also do optimization for conversions since I am selling B2C.
“When we’ve spent hours and weeks on our websites, it can be super tough to step back with an outsider’s perspective. I hired Noah to help me with two pages of two different sites and the feedback he gave was fantastic! After making the suggested changes on one page, I experienced more conversions, almost immediately. His rates are affordable and the quality you get is top notch. If I ever need more help, Epidemic Marketing is where I would turn for conversion rate optimization (CRO).”
I’ve worked with Noah for a while now and I’ve learned a lot from him. Not only is he an amazing SEO, but he’s also incredible at increasing the value of each conversion through CRO (conversion rate optimization). I recently hired him to work on a big restaurant project and the recommendations led to an 80+ position increase in less than a month (the site was in pretty bad shape so it had nowhere to go but up). He’s an authority in the SEO space and he’s a pleasure to know. You can’t go wrong with Epidemic Marketing.
Epidemic and I worked on an SEO project together. I knew I needed a CRO specialist. So I drew out my ideas, then they sent me a comp to review in a matter of days. They had smart insight on how I could improve my conversions. Noah made all types of suggestions on UX, including on-page improvements that would gain us more exposure in the top of Google search. The payoff was amazing. After the new home page was published, it rocketed up to page 1, even in very competitive Water Damage searches in a major city! You cant beat working with a true expert, PLUS…you pay for what you get. And they deliver the best.
