Top 11 Web Design Trends to Watch Out for in 2020
Web design is all about satisfying your visitors while also improving your site’s traffic. One way to ensure your website gets the attention it deserves is by considering web design trends. Every year, websites elicit similar features and styles that tend to appeal to most users. As user preferences change over time and new business demands emerge, design trends are bound to evolve as well. To learn about such design techniques that will improve your site’s success, read on for web design trends of 2020.White Space and Minimalism

Bold Colors

Gradients

Unique Layouts
Unique layouts for your site is an increasingly common web design trend. Not following standard grids, even spacing or symmetrical formats is unexpected and keeps users looking through your site for more unconventional features. This unique aspect automatically draws people in and draws the eye all over the page rather than straight down the center of the page. Non-standard layouts allow you to combine different media like headings, paragraphs, graphics, and videos, in abstract yet comprehensive ways. It is a strategic way to make content complement each other but still easy to read and absorb. If you want to provide the necessary information to your users while also making a bold statement for your brand, experiment with different, unexpected layouts.Micro-Interactions
Micro-interactions are a web design trend that is both highly functional and visually satisfying. They are the small, interactive details that make a site feel alive. When people use a website, they want to feel in control. And with this design trend, a website appears to respond to users’ actions. Micro-interactions provide action confirmation, emotional validation and decision-making assistance which all facilitate a more enjoyable user experience. Providing such feedback is huge in usability. Not only that, but micro-interactions can also guide users through processes via animated CTAs or by drawing attention to particular buttons.
Organic Shapes
Organic shapes on your webpages are a growing web design trend for 2020. These are shapes that do not consist of straight edges and they are seen as more natural. They also give users a break from sharp lines, strong shapes and harsh angles that have been popular in the past. Organic shapes bring a sense of welcome and friendliness to your site. Because they are not restricted by harsh geometric designs, these shapes add great dynamics and movement to a webpage which introduces life to your entire site. Organic shapes also provide an illusion of fluidity and depth which allows you to direct attention to important text.Dynamic Scrolling
Dynamic scrolling in web design trends refers to animations and movement of elements on a site when you scroll through the page. As you could expect, this element keeps users engaged and interested in the material compared to static screens. This encourages people to stay on your site because of interest. In addition, you can easily direct users’ attention to exactly where you need it which is helpful for conversion rates. These small details in a site show the complexity of your brand. Despite these benefits, dynamic scrolling can easily be overdone which can drive users away due to messy, chaotic or confusing web pages. This cam ultimately hurts user experience and traffic to your site.Custom Web Design

Responsive Designs

Split Design

Voice User Interface
A web design trend for 2020 that relies heavily on more futuristic technology is the integration of voice user interface (VUI) in websites. VUI involves the ability to speak to a device to command actions. Many people find that vocalizing their commands is easier, faster and more convenient than having to type or search through a site themselves. Sites that can take vocal input and return exactly what is needed give technology a more human-like feel. It also provides a more personalized experience to each users’ unique commands. Another huge benefit of including VUI in a site is the ability to account for some disabilities which should always be considered regardless. Conclusion
Web design is more than looks. It creates a user’s experience which directly translates to traffic to your site and conversion rates, if applicable. Knowing what people like and understanding what works on the web is crucial in rising above competitors. With that being said, staying updated with web design trends is beneficial. Web design trends of 2020 build off of current trends that are bound to make a huge impact when integrated well in your site.