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Generative Engine Optimization for AI-First Search Results That Drive Trust and Visibility
Be the answer AI engines trust. We help your business show up in tools like ChatGPT, Google SGE, and Perplexity, not just in links, but in the answers themselves.
We’ll show you the roadmap to get more leads or sales from search engines.
A 30 minute meeting to understand your companies current marketing performance.
Web conferencing times and details provided upon confirmation.
winning digital agency
What Is GEO and Why Does It Matter?
Generative Engine Optimization (GEO) is the process of preparing your website content to be cited by AI-powered search engines like ChatGPT, Google SGE, and Perplexity. Instead of focusing only on traditional rankings, GEO helps you get mentioned directly in AI-generated answers, even when users don’t click.
Why it matters:
AI engines often pull answers from structured content, not just top-ranking pages.
If your content isn't optimized for AI parsing, your business might be left out entirely.
Being cited in ChatGPT or Google SGE builds brand trust, even in zero-click results.
Businesses with strong GEO show up more often for voice search, AI queries, and smart assistant recommendations.
GEO supports your existing SEO strategy by giving you more ways to get discovered.
Our GEO Services
for Businesses in Any Industry
We don’t just write for Google anymore. We write for AI engines, too.
Here’s how we do it:
Generative Engine
Optimization (GEO)
We rewrite and structure your key content so that AI tools like ChatGPT, Gemini, and Perplexity can extract and cite it easily. This includes semantic triples, structured passages, and metadata alignment.
- Helps your brand get mentioned in AI-generated answers
- Increases visibility in tools like Perplexity and Claude
- Aligns your content with how LLMs understand and retrieve information
Answer Engine Optimization (AEO)
We build question-based sections, FAQs, and featured-snippet-ready content. This helps your business appear directly in voice searches, AI-generated summaries, and zero-click answers.
- Matches how users ask questions in AI and voice search
- Improves your chances of showing up in featured snippets
- Supports GEO and traditional SEO at the same time
Local GEO + Structured Data
We embed local keywords, city-specific schema, and business data in your content and code. This helps AI engines recognize and cite your business in regional or “near me” queries.
- Strengthens local relevance in AI-driven search results for your area
- Improves your visibility in local search and Google Business Profile
- Helps AI tools clearly understand your location and service coverage
Why Your Business Must Optimize for AI-First Search
AI search tools like ChatGPT, Google SGE, and Perplexity are replacing traditional search results with direct answers. Generative Engine Optimization (GEO) makes sure your content is structured in a way that AI-driven search engines can retrieve, understand, and cite in relevant AI responses.
Search is changing fast. People are now turning to generative AI engines and asking questions directly, shifting away from traditional keyword-based search.
And when AI tools respond, they don’t always show links; they show answers.
That means if your content isn’t structured for AI, it may never be seen.
Here’s why GEO matters now more than ever:
AI engines rely on structured content, entities, and clean data, not just keyword stuffing
Being cited in ChatGPT or SGE builds instant trust and drives higher engagement
Zero-click searches are rising, and GEO helps your business stay visible in those moments
Without GEO, your competitors may get cited while your site is ignored entirely
Google’s own AI Overviews are pulling info from sites that align with structured, AI-readable content
First Page Sage ranked GEO as one of the top digital trends for 2025, it's no longer optional
AI Doesn’t Crawl, It Retrieves
Large language models don’t crawl your site like Googlebot. They retrieve structured content that’s already been indexed or cited elsewhere. If your content isn’t structured or referenced, it might as well not exist to AI.
Free Live Website Performance Analysis
- 640+ sites audited
Our Proven
8-Step GEO Process
We follow a clear, repeatable framework that helps your business get recognized, cited, and trusted by AI engines like ChatGPT, Google SGE, Perplexity, and Gemini. Each step is focused on improving how AI understands and uses your content.
GRO Score Audit
We start with a full audit of your site’s AI-readiness. That includes checking your structure, schema markup, content clarity, and how well your site presents entities, like your business name, services, and service areas.
Entity & Topic Modeling
Next, we research the topics and questions your audience is actually asking AI tools. Then we align your content to match those queries using structured language and concepts AI engines understand.
Source & Citation Mapping
We research where AI systems are pulling answers; government sites, local directories, and competitors ranking well for relevant user queries and keyword research. Then we insert your brand into those same paths with reference-style content. We also syndicate your content to trusted third-party sources so AI engines see your business beyond your own site.
Structured Content Creation
We rewrite your content using a format that’s easy for AI to parse, short paragraphs, clear subheadings, lists, and built-in FAQs. It’s written for both humans and large language models, so you stay readable and retrievable.
Dedicated AI Info Page
We build a dedicated page that acts as a source of truth for your brand. It clearly explains who you are, what you offer, where you operate, and why you're credible, all in a format that AI engines can easily summarize or cite.
Technical & Local Optimization
This is where we fine-tune your schema, fix crawl issues, and embed city-specific signals. Whether you're serving one city or multiple service areas, we make sure your location data is clear, consistent, and AI-friendly.
Publishing & Monitoring
Once your content is live, we monitor how it performs across AI engines. We configure and maintain your llms.txt file to signal preferred AI-parsable pages, directing language models to your most structured and accurate content. This helps tools like ChatGPT, Claude, and Perplexity know exactly where to pull from when building responses.
Programmatic GEO for Multi-Location Brands
We scale structured content across cities or service areas using templates, dynamic schema, and location-based signals, perfect for franchises and multi-location service providers.`
GEO Tailored for Your Local Market and Service Area
Whether you’re a lawyer, a home service provider, or a SaaS startup, local context matters in AI search. We tailor every part of your GEO strategy to match how users in your city ask questions and how AI tools respond.
This includes adding geo-tagged schema, aligning your content with city-level service pages, and syncing it with your Google Business Profile to send clear location signals.
From NAP consistency to embedded service area details, we make it easy for AI tools to understand exactly where you operate and who you serve.
We also recommend building out location-specific landing pages to strengthen your presence in AI-driven local queries like “best [service] near me” or “[service] in Denver.” These aren’t just for Google anymore; they help AI models find, interpret, and recommend your business too.
What Sets Us Apart
from Other AI-SEO Agencies
Most SEO agencies haven’t caught up with how AI tools actually retrieve and deliver answers. At Epidemic Marketing, we’ve built systems specifically designed for how ChatGPT, Google SGE, Perplexity, and Gemini think, and we back it up with strategy, testing, and results.
AI-ready doesn’t mean AI-written. We craft expert, human-created content and structure it so AI engines can understand and cite it confidently. While others are guessing at what works, we’re measuring it.
Here’s what makes us different:
Proprietary GRO Score Tool
We created our own AI-readiness audit to evaluate your site across entities, schema, technical setup, and AI compatibility, far beyond standard SEO checks.
Entity-First Strategy
We focus on the topics, questions, and connections that AI engines recognize and respond to. This means we structure your content around how LLMs think, not just how users search.
GEO + AEO + Local SEO, All Integrated
Our strategies aren’t siloed. We blend local optimization with AI-friendly formatting and FAQ architecture so your business shows up in both organic search and zero-click AI answers.
Backed by Real-World Testing
We constantly monitor how ChatGPT, Gemini, and SGE cite and summarize content. Every decision is based on data, not guesswork.
Platform-Specific Optimization
Recent analysis by Josh Blyskal shows that ChatGPT and Perplexity share only 11% of citations across the same queries, meaning 89% of visibility depends on tailoring content for each platform’s logic. We build your content to match the infrastructure, trust signals, and retrieval style of each major AI engine.
Free Live Website Performance Analysis
- 640+ sites audited
What Happens If You
Ignore GEO?
AI search is already changing how people get answers. This isn’t about the future. It’s happening now.
If your content isn’t structured for AI, your business can be completely missed in:
- Zero-click search results, where tools like ChatGPT and Google SGE give direct answers
- Smart assistant queries through Siri, Alexa, and Google Assistant
- AI platforms like Perplexity, Claude, and Gemini
- Local “near me” searches in AI-generated responses
When your content isn’t AI-readable, it doesn’t show up.
That means your competitors might be cited while your brand is skipped.
AI engines reference what they can clearly understand. They pull from structured data, not just rankings or keywords.
If your site isn’t part of that structured ecosystem, you’re out of the conversation.
Skipping GEO is like having a website that search engines can’t see. You lose visibility, trust, and traffic, all without realizing it.
Ready to Be the Answer in AI Search?
If you’re wondering whether your business is showing up when people ask ChatGPT or Google SGE for help, you’re not alone. Most websites aren’t built for this new way of searching.
We’ll help you fix that.
Book your free GEO audit today and walk away with clear answers about how visible your content is, what’s missing, and where you can gain ground, before your competitors do.
FAQs
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the process of making your content easier for AI tools, like ChatGPT, Perplexity, or Google SGE, to find, understand, and cite in answers. Unlike traditional SEO, it focuses on how large language models (LLMs) process structured information, not just rankings.
How is GEO different from traditional SEO?
Traditional SEO helps you rank on search engines like Google. GEO helps you get mentioned directly in AI-generated answers, even when there’s no link to click. Both are valuable, but GEO is built for how people search now.
Which AI engines do you optimize for?
We optimize content for ChatGPT (OpenAI), Perplexity, Google SGE, Anthropic’s Claude, and others that use LLMs to generate responses. We track how these engines cite, summarize, and pull data, so your content gets surfaced more often.
Will this help my local SEO rankings?
Yes. GEO enhances your local presence by embedding structured location data, syncing your Google Business Profile, and making your service areas more readable by AI. It supports your Google Maps visibility and zero-click discovery through AI answers.
What’s included in the free GEO audit?
Your audit includes a review of your site’s AI-readiness, like structured data, entity clarity, schema usage, and content structure. You’ll get a custom score, see what’s working, and where your brand might be missing from AI search responses.
How long until I see results?
Many clients start seeing AI citations or improvements in zero-click traffic within 30–60 days. Timing depends on content updates, indexation speed, and how often LLMs refresh their models or pull new data.
Do I still need traditional SEO?
Yes, traditional SEO is still important. GEO builds on it by making your content easier for AI tools to read and cite, while traditional search engines still rely on quality content and proper structure to rank pages. Without strong, high-quality content and proper indexing, GEO won’t work on its own.
Free Live Website Performance Analysis
- 640+ sites audited
Let's Talk About Your Business
Want to find out how your website is performing in the search engines? Talk to an experienced SEO about how SEO will help your business. We promise no flashy sales pitch just straight talk about your current SEO status and a plan to move the needle in the right direction.
Book a 15 minute consultation with no obligation!
Free Live Website Performance Analysis
- 640+ sites audited
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