HOW HELPFUL IS SEO FOR CAR DEALERSHIPS?

Are you seeking innovative techniques to attract potential customers to your car dealership?

If so, then a professionally developed SEO strategy is going to be exactly what you are looking for. Epidemic Marketing can help put your car dealership on the map.

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Why is SEO so Powerful For Car Dealerships?

A well-executed search engine optimization (SEO) strategy designed specifically for car dealerships will help connect you with clients actively looking to buy. Hopefully with you!

When working with us, here is what you can expect every single time:

Increased Visibility

When potential customers search for phrases like, “car dealerships near me”, you’re going to be right there near the top of the list, generating clicks, qualified leads and conversions like clockwork.

Even better, you’ll be capturing market share from the competition, depriving them of revenue that would have otherwise been used and re-invested to outperform your dealership.

Outrank Local Competition

Google has what is called a 'Local Pack' for location-based search queries, and nearly 42% of users click on a service search from this Local Pack.

With our car dealership SEO services, you’ll quickly notice an increase in traffic on your site and, in less than 5 months, on average, up to 59%+ more calls. An increase in inbound phone queries means more appointments on the lot, and more appointments on the lot mean more closed deals.

Increase Qualified Leads

Attract MORE inbound leads from people who are interested in buying or leasing a new or used car, or in routine maintenance, services and warranties.

Does a 67% increase in the number of qualified form leads sound good to you? Reach out today and find out how we’ve achieved these types of results for our clients.

Increased Revenue – more money, fewer problems

SEO for car dealerships is a long-term, money-printing marketing channel poised to drive revenue for your car dealership.

Increased exposure, ranking, traffic, lead forms, phone calls and walk-ins will position your dealership to make more sales and drive revenue through the roof.

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Digital Is Changing How People Purchase Vehicles

Car Dealerships are only one component of the automotive industry, yet they make up an average of 59.6 million dollars in sales annually for the automotive market. 

How do car dealerships keep leading the pack in this competitive industry? 
The simple answer: search engine optimization for car dealerships. 

Search engine optimization for car dealerships puts your business on the frontline of consumer interest in buying or leasing a car. 

But don’t take our word for it, let’s look at the data:

SEO for car dealerships is more important than ever because buyers have changed how they are looking to make a car purchase. 

When it comes to buying or leasing a vehicle, more than 80% of all purchase decisions START with a search engine search. And as far as search goes, Google reigns supreme.

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Search Engine Optimizations Success for Car Dealerships

Backed by dozens of years of digital marketing experience and a talented team of proven SEO experts working together on campaigns, we consistently help car dealerships drive more traffic to their websites and more customers through their doors. 

Our performance-driven methodologies put car dealerships in the driver’s seat, leveraging high-impact SEO strategies that are aimed at establishing dominance in the local market. 

With project managers and SEO experts responsible for campaigns from the outset, you can rest easy knowing that every aspect of your campaign is being meticulously managed to squeeze every last dollar of ROI out of our efforts.

Why Is Search Engine Optimization for Car Dealerships Important?

How many car dealerships do you think exist in the United States? More than you think, totaling more than 18,000. While most of these certainly aren’t competing for your local customers, you can rest assured that any dealership within 300 miles probably is. 

Competition is FIERCE in 2021 and beyond, with dealerships expanding their digital reach to grab up customers across a larger geographical market. 

To better understand how competitive this market can be, take a look at these statistics:

  • About 673,000 people are searching for car dealerships “near me” every month
  • 97% of potential customers learn a car dealership even exists because of an online search
  • 68% of people clicking on car dealership websites click on businesses within the top five positions on the search result page

For you to compete effectively, you have to be able to set your car dealership apart for the rest of the crowd. You also have to show up when and where potential customers want and need you to. 

If you’re not ranking on Page #1 of Google, you can be darn sure that the competition is.

Why Invest in SEO Instead of PPC?

Consider this: 

PPC (Pay Per Click) marketing requires a lot of time and energy, but you can only get results if you are constantly putting money, time, and energy into it. Plus, it can also get expensive quickly, with each click costing anywhere between $10 – $40+. 

The second you turn off the credit card, the leads and new business dries up. 

Search Engine Optimization, on the other hand, produces long-term results that keep paying off year after year. Content produced and ranked today, can bring in leads for years to come, driving qualified prospects to your website, and ultimately, to your car lot. 

So while PPC might bring some immediate satisfaction, it has no lasting impact on your visibility, branding, authority, value, expertise and more in the market.

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Epidemic Marketing Implements the Best Strategies for SEO for Car Dealerships

Local SEO and Google My Business

As a dealership, you service a ‘local market’. Be it a city, county, state or region. Optimizing your campaigns to establish and maintain local dominance for customers in these geographic areas requires a specialized approach. 

Why is that important? 

Local SEO boosts your online presence in YOUR local community. Local SEO tactics help your car dealership rank in the search results for terms such as ‘car dealership in [city]’ or ‘car dealership near me.’ In other words, this strategy focuses on bringing in LOCAL customers at the most critical stage in their buying cycle. 

The development of your Google My Business page and Google My Business Map is one of the most impactful aspects of local SEO — and the integration of your car dealership’s website with your GMB profile can dramatically increase synergy, increasing conversion rates and visibility of your dealership on Google. 

Your Google My Business profile showcases information both Google and your potential customers love to see, such as:

  • Your physical address, website link, and other contact information
  • Your business hours
  • Your business reviews

When you optimize your GMB page your website has an increased chance of ranking in the “Local Pack” we mentioned earlier. This means your website appears on page one of Google for any local car dealerships search results.

Website Content Development

Google evaluates the content on your website, together with other search engines, to see whether it adds value to its users for various search queries. 

We employ a content development strategy that perfectly matches the needs of your customer base, positioning your brand as an expert, building trust, demonstrating value, and otherwise convincing customers why your dealership is the better option. 

What are some expected topics of a car dealership’s search engine result page? 

Blogs (or additional content) might be available on themes such as:

  • What financing options are available? 
  • How to increase your trade-ins value?
  • Are extended warranties really worth it? 
  • What questions should I ask when buying a new car?
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Optimal User Experience

A poor user experience will prompt potential customers to move on to a competing website. 

To maintain your site’s involvement with potential clients, it must:

  • Have basic navigation menus which are straightforward and intuitive to use 
  • Be easy-to-navigate 
  • Fast-loading web pages and images 
  • No 404 errors (missing pages) 
  • Use a simple, optimized contact form

Epidemic Marketing’s SEO Services for Car Dealerships

We specialize in custom-tailored SEO services, each uniquely engineered to fit the challenges faced by individual industries and niches, one of which is car dealerships. 

Cookie-cutter campaigns often fall short of producing results. That’s because each industry and target market is unique. 

Our services include custom:

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FAQs About SEO for Car Dealerships

We have put together some of the most frequently asked questions to help you make an informed decision about working with Epidemic Marketing.

Can SEO for Car Dealerships Help Us Find New Clients?

Without a doubt. And we have the proof to back it up.

SEO marketing is among the most impactful long-term marketing strategies employed by car dealerships around the nation. Don’t believe us? Google a few search phrases you think your customers would, and see what competitors show up. That’s not a coincidence.

How Much Does Search Engine Optimization for Car Dealerships Cost?

The cost can vary widely, requiring an independent assessment of your site, previous SEO efforts (if any), content, competitive analysis, gap analysis, and market analysis to see what is needed to help you achieve your short, medium, and long term goals. 

We can start with a free web audit, and then, together, we can build a plan that will meet or exceed your expectations.

Is investing in SEO for Car Dealerships a Worthwhile Investment?

Investing in SEO gives your dealership have a competitive advantage over other car dealerships in your local area. 

When using our SEO techniques, our clients consistently receive a solid return on their investment. One that pays it forward for years to come. 

And here’s the deal: If we don’t think it will be a worthwhile investment for your dealership, we’ll simply tell you upfront. 

A free website audit allows us to give you an estimate of what your SEO investment can expect.

Can You Guarantee Results?

We can’t and we don’t. In fact, if another SEO business indicates that they can, proceed with caution. The fact is, no one has control over Google or what your competitors do. 

A Google update can result in fluctuating search results, while a competitor who decides to invest $10,000 a month into SEO while you only budget for $4000, may outpace you. 

However, we have a solid history of leveraging low-cost high reward SEO strategies that deliver results. Review our case studies in order to discover more about our SEO success.

How Long Can it Take to See Results?

The time it takes for your dealership to see results once SEO techniques is affected by several factors. 

On average, most clients start noticing effects in 4 to 6 months and maybe even sooner than that. 

It could take longer if you have a lot of local competitors in your area. When the SEO for car dealerships in your area isn’t competitive, you may be astonished at how rapidly SEO can influence your competition. 

And fantastic news, even years afterwards, SEO initiatives are still delivering returns.

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How Long Will We Need to Maintain Our Investment in SEO?

It depends entirely on what your growth targets are, your market (some are more competitive than others), the competition and what they’re doing (i.e. have they been investing in SEO for years), and your budget. 

While the results from SEO can last for months or years to come, continual optimizations and effort are necessary to keep pace with the competition, as well as changes in the market and search algorithms.

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Do Car Dealerships Really Need Supplemental Content (Like a Blog) On Their Website?

To stay competitive online, everybody needs some kind of supplemental content. Your business is no different. 

The greater the value you add to the users of a search engine, the greater the organic search output of your website. Adding supplemental content is the perfect approach to accomplish this goal. 

A blog containing articles (including SEO keywords for car dealerships) can help visitors understand you as an authority in your industry and build credibility and trust in your brand. 

Brand credibility will always lead to more sales.

Does Search Engine Optimization for Car Dealerships Change Often? If So, How?

SEO methods are continually improving, search engines becoming more advanced in the ways they match user search queries to content that will satisfy their intent. 

At Epidemic Marketing, our team is agile, constantly testing and evaluating what’s working on Google today, not yesterday, ensuring that your site is always ahead of the pack. 

SEO will continue changing for car dealerships, but you can be certain that we will grow and change alongside it.

Can You Help Our Website With Car Dealership-Relevant Link Building?

Yes, we can! 

Apart from content and on-site optimizations, backlinks rank among the most important aspects of search engine optimization. If your website is a Ferrari, think of backlinks as the high-octane gas needed to power up that engine.

Can You Help a Car Dealership With Multiple Locations?

We can, we do, and we have.

We can help you boost your online visibility and sales with comprehensive SEO for car dealerships whether you own 1 location or 1000 locations.

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