LOCAL DENVER SEO SERVICES
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What is Local SEO?
What Is Local SEO? Before we dive into the best Local SEO services, let’s quickly define what Local SEO is. Local SEO optimizes your website and other online presences for search engine result pages (SERPs). This includes optimizing your website for keywords related to your business and your location and optimizing your website for local directories, such as Yelp and Google My Business.
Local SEO for small businesses is integral because it helps them get found in search engine results pages when people search for businesses in their area. It also helps them to appear in map results when people search for businesses in their local area.
The Benefits of Local SEO Services
Local SEO services can provide a range of benefits for businesses that are looking to increase their local customer base. Here are some of the key advantages that come with optimizing your website for local searches:
BENEFIT 1 INCREASED VISIBILITY
Professional local SEO services can help to make your business more visible to local customers. Optimizing your website for local searches ensures that your business appears at the top of SERPs when customers search for local services. Visibility benefits businesses in smaller cities or towns, as they may not otherwise appear on SERPs.
BENEFIT 2 IMPROVED BRAND AWARENESS
By improving your local SEO capabilities, you can also increase your brand awareness in the local area. Building your brand awareness can help to build a positive reputation for your business, as customers will be more likely to remember and recognize your brand.
BENEFIT 3 COST-EFFECTIVE ADVERTISING
Local SEO services are a cost-effective way to advertise your business to local customers. Local SEO does not require a large budget as opposed to traditional advertising methods, such as television or radio. Optimizing your website for local searches allows you to draw in more customers without spending a lot of money.
BENEFIT 4 TARGETED ADVERTISING
With local SEO services, you can also effectively target ads to local customers. This advantage allows you to tailor your ads to a specific audience, such as customers in a particular city or town, to ensure that your ads are seen by people more likely to be interested in your services.
BENEFIT 5 IMPROVED CONVERSION RATES
Local SEO can also help to improve your conversion rates. By appearing prominently on SERPs, you can draw in more customers from the local area and make it more likely that they will convert into paying customers. If you’re uncertain that local SEO will improve your conversion rates, consider the following statistics:
- Over 50% of “near me” search engine queries result in a physical store visit
- 97% of consumers learn more about local companies online rather than anywhere else
- 72% of consumers that conducted a local search online visited a store within five miles of their location
Why Should I Invest in Professional Local SEO Services?
Now that you know what local SEO is, let’s discuss why you should invest in professional Local SEO services.
First, professional local SEO services will help you optimize your website for local searches. This includes optimizing your site content for local keywords and directories.
Second, professional local SEO services will help you to ensure that your website is listed in local directories and is easy for customers to find, increasing your visibility in local searches and ensuring that potential customers can find your business when they search for it.
Additionally, professional local SEO services will help ensure your website is optimized for mobile devices. This is important because more and more consumers use mobile devices to search for local businesses. In fact, an estimated 63% of Google’s United States organic search traffic occurs on a mobile device.
Finally, professional local SEO services will help you monitor your website’s performance and ensure you take advantage of all the latest SEO trends. Local SEO services like Epidemic Marketing will help ensure your website is always up-to-date and optimized for local searches.
Local SEO Ranking Factors
Local SEO ranking factors play an important role in determining how well your website will rank in local search results. Let’s look at some of the most important local SEO ranking factors, and how they can help your business to reach the top of local search engine rankings.
NAP Consistency
Name, address, and phone number (NAP) consistency is another crucial factor in local SEO ranking that a professional service is most equipped to manage. Your business’s name, address, and phone number must be consistent across all of your local business citations, as search engines use this information to determine your business’s location and ensure that the information is accurate.
Therefore, if the information is inconsistent across all of your local business citations, search engines may not be able to correctly determine the location of your business, which can affect your rankings.
Quality of Local Search Citations
The quality of your local search citations also plays a vital role in determining your local SEO rankings. Search engines look for high-quality citations, such as those from authoritative websites, which can help boost your rankings. It’s essential to ensure that all of your local citations are accurate and up-to-date, as this will help ensure that your business appears in local search results.
Domain Authority
Domain authority is a measure of how authoritative your website is and is determined by the number of inbound links that point to your website. The higher your website’s domain authority, the better your website will rank in local search results.
Click-Through Rate
The click-through rate (CTR) from search results is an essential local SEO ranking factor that measures how often people click on your website when they see it in search results. The higher the CTR, the better your website will rank in local search results, offering crucial exposure for your business.
Keywords
Keywords are essential to local SEO and help search engines understand your website’s content. When creating site content, relevant keywords related to your business are crucial. They will help ensure that your website appears in local search results when possible customers search for businesses like yours.
User Experience
Your website’s user experience (UX) measures how easy it is for users to navigate and interact with your website. Good UX will help to ensure that users find what they are looking for efficiently and easily, which can help to improve your local SEO rankings.
Link Signals
Finally, link signals are a crucial factor in local SEO rankings. Link signals measure how many inbound links point to your website from other websites; the more inbound links you have, the better your website will rank in local search results. It’s essential to ensure that the links you have pointing to your website are from high-quality websites, as this will help ensure that your website ranks higher in local search results.
The Importance of Google My Business
Google My Business is undoubtedly one of the most crucial factors in a successful local SEO strategy. Google My Business, also known as Google Business Profile, is a crucial–and free–marketing tool businesses use to market their business on Google. Google My business helps organizations ensure that their site’s SEO content meets Google’s needs.
Google My Business is integral to local SEO marketing and is a valued tool for local SEO services. Google My Business offers valuable insights into your business, from your company’s NAP, site links, reviews, hours of operation, address, and anything else relevant to help a customer locate your business.
Local SEO services prioritize Google My Business to verify your organization’s authenticity and indicate to Google that your website and company are trustworthy. By creating a Google My Business page and performing ongoing optimization efforts, local SEO services like Epidemic Marketing can boost your Google My Business rankings significantly.
How Does Local SEO Work?
Local SEO is a crucial element of a comprehensive digital marketing strategy and involves a complex plan to leverage every digital marketing tactic possible to rank higher in local search results. Professional local SEO services like Epidemic Marketing are vital for numerous local businesses and can develop a cohesive strategy to take your SEO marketing to the next level.
If you’re wondering how local SEO works when you partner with a professional service, below is an overview of some top strategies to leverage your marketing through optimized content.
On-Page SEO
On-page SEO is optimizing your website’s content, structure, and design to improve its ranking in local search engine results. This process involves optimizing the page titles, meta descriptions, headings, images, and other elements to ensure they are relevant to local searches.
On-page SEO is so important that, in 2021, on-page elements ranked first globally as the leading SEO factor for search engine rankings. Because on-page SEO is vital to how well your local SEO content performs, working with a local SEO service is necessary to ensure your website is optimized for SEO with a comprehensive, on-page strategy.
SEO Keyword Targeting
To ensure that your website is visible in local search engine results, you need to target the right local keywords. Finding the best local keywords requires extensive research to determine which will most likely be used in local searches. Once a local SEO service identifies target keywords, it can help your organization incorporate keywords into your site’s content.
SEO Local Landing Page Optimization
Your website should have a dedicated local landing page optimized for local searches. This page should include important information about your business, such as your address, phone number, hours of operation, and services offered. Additionally, it should feature content relevant to local searches, such as blog posts, reviews, and photos. These details will add legitimacy to your website content to attest to your business’s integrity to search engine algorithms and site visitors.
Top Tips for Local SEO to Drive Lead Generation
Local SEO services can help your organization drive, allowing you to tap into new customer bases and profit more significantly. Driving lead generation is crucial to outperforming local competitors online. Luckily, there are various strategies and tips to remember when optimizing your lead generation efforts, such as the following:
- Conducting frequent SEO audits
- Engaging with your consumer base on social media
- Monitoring your local SEO ranking consistently
- Focusing on your internal linking structure
- Creating a backlinking strategy
- Identifying your audience and target customer
- Conducting competitor keyword research
- Identifying geo-specific keywords
- Using Google Business Profile
- Auditing your website listings
- Tracking your online reputation
- Using hyper-local content
- Developing city pages
- Gathering online reviews
How to Choose a Local SEO Service
By working with an experienced local SEO consultant, you can improve your website’s visibility on search engine results pages and increase your online presence in local search directories and social media channels. However, with so many local SEO companies, knowing which is right for your business can be challenging. Let’s go through the primary steps and considerations necessary to choose the best local SEO service for your business.
Determine Your Goals
Determining your goals is the first step in choosing the best local SEO company. Ask yourself what you want to achieve with local SEO, such as increasing website traffic, gaining more leads, increasing brand awareness, or improving search engine rankings. Once you clearly understand your goals, you can narrow down your list of potential SEO companies and find one that specializes in the type of services you need.
Research Potential Companies
Once you have identified your goals, it’s time to research potential local SEO companies. Start by looking at reviews and ratings of local SEO companies on websites such as Google, Facebook, and Yelp. Additionally, you can ask other local business owners who they have worked with in the past and get their feedback. This will give you a more profound, comprehensive understanding of the quality of service each company provides.
Ask for a Proposal
After researching potential local SEO companies, asking for a proposal is essential. Ask each company to provide a detailed plan outlining the services they will provide, how they will execute the plan, and how much it will cost. Make sure to compare multiple proposals and ask questions about anything you don’t understand before deciding. Providers like Epidemic Marketing offer free proposals for local SEO services in Denver, Colorado.
Evaluate Their Experience
Experience is a crucial factor to consider when choosing a local SEO company. Ask each company about their team’s experience with local SEO and ensure they understand the industry well. Also, ensure they have a successful campaign track record and can provide case studies or references.
An effective way to evaluate a local SEO company’s effectiveness is by seeking customer reviews. Local SEO services should provide you with customer reviews and assessments if requested or have these resources available on their websites.
Evaluate Their Communication
When working with a local SEO company, having a good working relationship with them is crucial. Before working with a company, make sure they have good communication skills and are willing to take the time to answer your questions. Additionally, ask how often they will provide updates and reports so you can track progress and ensure your expectations are being met.
Check for Transparency
Finally, ensure the local SEO company you are considering is transparent about its services and pricing. Ask for a detailed breakdown of all fees to avoid hidden costs. Ensure that the company is open about its methods and strategies and can explain how they will improve your website’s visibility.
How Epidemic Marketing Does Local SEO
Epidemic Marketing is a premier Denver-based local SEO agency that provides unparalleled local SEO services to businesses and organizations of all sizes. Our team of experienced local SEO experts leverages their experience in the field to provide tailored local SEO solutions that deliver exceptional results.
At Epidemic Marketing, we understand the importance of local SEO services in today’s competitive online marketplace. Our local SEO services include the following unbeatable features:
Optimizing Google My Business
At Epidemic Marketing, your Google My Business profile is likely the most potent lead-generation asset available to your business. To help you out, we set up and optimize your GMB profile to accomplish the following:
- Generating phone calls, inquiries, and foot traffic for your business
- Ongoing optimization efforts to progressively rank your GMB across your market territory
- Dominating local maps to earn you more customers
Advanced Keyword Research
Epidemic Marketing conducts in-depth research to identify the most relevant and profitable keywords. This allows us to optimize your website’s content and structure for maximum search engine visibility.
Detailed Reporting
We provide detailed reports on our local SEO services, including keyword rankings, website traffic, and more. This allows us to track our progress and ensure that our local SEO services produce the desired results.
Conversion Rate Optimization
Our local SEO experts understand the importance of a well-designed website. We optimize your website for maximum user engagement, which helps to increase conversions and leads. By monitoring your visitor’s behavior and tweaking your website to boost customer engagement, we ensure your website converts leads and encourages customers to interact with your brand.
Local SEO Tactics
At Epidemic Marketing, we leverage numerous local SEO tactics to guarantee that your website is correctly optimized for local search results. We conduct a sweeping review of your business by identifying consumer behaviors in your market and the competitive landscape to develop a tactical, SEO-centric approach.
Rank Tracking
We use advanced rank-tracking tools to monitor your website’s search engine rankings and measure the impact of our local SEO services. This step lets us make informed decisions about our local SEO strategies and ensure our services deliver results.
SEO-Friendly Website Design
Our local SEO experts can create an SEO-friendly website design incorporating all the best local search engine optimization practices. We create pages designed to capture your audience’s attention, drive interest, and spark action to boost sales. Our services ensure that your website is correctly optimized for local search results and maximizes your visibility online.
Schema Markup
Schema markup is an integral part of any local SEO strategy. We use schema markup to ensure that search engines correctly index your website and that your local business information is accurately represented.
Citation Building
Citation building is a critical part of any local SEO strategy. Local citations, directory listings, brand mentions, and many other influencing factors significantly impact local SEO. Because of that, we use citation building to build local business profiles and link them to your website, which helps to improve your local search engine rankings. We create, publish, and edit critical citations for your market to keep your pages up-to-date and help you outperform the competition.
Keyword-Targeted Pages
We create keyword-targeted pages to optimize your website for the most relevant local search terms. Our advanced keyword strategies will help improve your website’s visibility in local search results and expand your customer base like never before.
Internal and External Link Management
We use internal and external link management to ensure your website is appropriately linked to other relevant websites and pages. This helps build your website’s authority and improve your local search engine rankings.
Get Started With Epidemic Marketing
At Epidemic Marketing, we understand that local SEO services can make or break a business’s online presence.
Our team of local SEO experts has the experience and expertise to create and implement robust local SEO solutions that will help your business get found online. With our advanced keyword research, detailed reporting, conversion rate optimization, local SEO tactics, rank tracking, SEO-friendly website design, schema markup, citation building, keyword-targeted pages, internal and external link management, and more, your business will be in the best hands with Epidemic Marketing.
We provide the best possible local SEO services in Denver, and our team of local SEO experts is dedicated to helping your business get found online. Contact us today to discover more about our local SEO solutions and how our local SEO services can help your business grow.
The service offered By Noah and His team is superb. They understand exactly what needs to be done to provide an unrivaled service for the client. Their response times are fast and they have gone above and beyond what I have asked of them. I would recommend them without hesitation. If your looking for a client-oriented team that delivers, look no further.
Epidemic Marketing is one of the best SEO companies in San Diego. Noah and his team helped me with a CRO audit and really opened my eyes as to what customers are looking for when looking at things from an e-commerce point of view. If you don’t want to mess around, call Epidemic Marketing and get internet marketing results now, rather than later.
Called around to a few different places in the Carlsbad area and found Epidemic Marketing to be the most responsive and straight-forward internet marketing firm. Noah listened to me and asked what my goals for my e-commerce website were and it was really refreshing to get a couple of pointers and tips. I ended up going with his marketing company for a website redesign and have contracted them on to also do optimization for conversions since I am selling B2C.
“When we’ve spent hours and weeks on our websites, it can be super tough to step back with an outsider’s perspective. I hired Noah to help me with two pages of two different sites and the feedback he gave was fantastic! After making the suggested changes on one page, I experienced more conversions, almost immediately. His rates are affordable and the quality you get is top notch. If I ever need more help, Epidemic Marketing is where I would turn for conversion rate optimization (CRO).”
I’ve worked with Noah for a while now and I’ve learned a lot from him. Not only is he an amazing SEO, but he’s also incredible at increasing the value of each conversion through CRO (conversion rate optimization). I recently hired him to work on a big restaurant project and the recommendations led to an 80+ position increase in less than a month (the site was in pretty bad shape so it had nowhere to go but up). He’s an authority in the SEO space and he’s a pleasure to know. You can’t go wrong with Epidemic Marketing.
Epidemic and I worked on an SEO project together. I knew I needed a CRO specialist. So I drew out my ideas, then they sent me a comp to review in a matter of days. They had smart insight on how I could improve my conversions. Noah made all types of suggestions on UX, including on-page improvements that would gain us more exposure in the top of Google search. The payoff was amazing. After the new home page was published, it rocketed up to page 1, even in very competitive Water Damage searches in a major city! You cant beat working with a true expert, PLUS…you pay for what you get. And they deliver the best.
