Frequently Asked Questions
What Is SEO?
SEO stands for Search Engine Optimization. Search engines, like Google and Bing, sort and rank websites for different search terms. Your rank can rise or fall based on factors like the relevance of your content or how many other sites have linked to yours. Search Engine Optimization is the act of improving a website in order to provide the best answer to the searchers query in order to get shown at the top of the search results.
Does SEO Really Work?
Yes, SEO definitely works. Search Engine Optimization gets your business listed where it matters most, where the user focuses their attention. People no longer search the phone book or read the junk mail flyers that come in the mail in order to find a product or service provider, they look on their phones or computers. Optimizing your website for the search engines puts your company or product where people are looking, which is the first step in winning their business.
How Long Does SEO Take?
It used to be that it could take six months or a year to start seeing results from SEO. Thankfully this is no longer the case. While SEO still takes time to establish a foothold, we have developed proprietary systems and procedures that are able to quickly build authority for your business.
Our goal is to build a website and online presence that will not only provide short term results in order to show progress but is also built with the future in mind. A well-built and properly optimized website will produce results for your business for years to come. Having a solid foundation will also allow the addition of new services or products throughout the lifetime of your business that will all produce expedient results due to the established authority of the website.
All of that being said, we can realistically expect to see the needle begin to move within 60-90 days.
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How Much Does SEO Cost?
In 2020, a good SEO consultant or firm charges between $150 and $300 an hour. You can expect SEO to cost you anywhere from $5,000-$30,000 for a one-off project, like optimizing an existing site for better traffic. Ongoing SEO ranges from $1500 to $10,000 a month on average depending on competition and Scope of Work.
Is SEO a Monthly Charge?
SEO is often structured as a monthly charge because the algorithms used by search engines change constantly. That means you need constant monitoring of rankings and traffic and constant adjustments to your website and other online properties. You’ll have to change methodologies frequently to stay up to date and competitive in your niche and keep rankings up consistently.
How Do I Know If My SEO company Is Doing a Good Job?
Your SEO company should be communicative, transparent, and responsive. While the mechanics of SEO can be complicated one thing to help you see if your SEO company is doing their job is receiving and reading monthly reports. These reports will show changes in visits to your site, rankings, and visitor behavior.
Another often overlooked way to track if SEO is working is to put proper tracking in place on your phone and email channels and watch for improvement month to month and year to year. Ask them to lay out a strategy for your SEO campaign and their goals for your campaign based on your monthly package level and follow up with monthly check-ins.
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How Can I Check My SEO Progress?
You can use many tools to check your SEO progress. Google Analytics gives you insights into your website traffic. You can also check your rankings for your target search terms across different search engines each week. Another great source of information is Google Search Console which provides you with all traffic to your domain. You should be provided a monthly report reflecting the campaign progress with these stats as well.
How Do I Check My SEO Rankings?
You can use Google Search Console to check your SEO rankings, but they won’t be 100% accurate as to what everyone is seeing. Search rankings can change based on geo location, device, and a multitude of other factors and Google Search Console is reporting from one source and location. Another way is to use a rank tracker software that can track each keyword from day to day. These tools can be expensive and may be out of reach for the average business owner but your SEO company should utilize them and provide you a copy of your rankings in your monthly report.
What Is the Best Website Platform for SEO?
Most SEO experts agree that overall, a website built with WordPress offers the best SEO possibilities. WordPress is user friendly and has plenty of tools that work nicely to achieve on-page SEO.
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Can You SEO YouTube?
You can optimize your content on almost any online platform. That includes YouTube, although it’s easier to optimize written content than video content. Transcripts, closed captioning, titles, descriptions, and subtitles all allow you to SEO YouTube content and achieve solid results.
How Do I Know if SEO Is Working?
An increase in rankings usually indicates that your SEO strategy is working. You should also see a corresponding increase in traffic, calls, and sales. If neither of these things happens and you’ve been doing SEO for 90-180 days, you may need revisit your strategy.
How Much Does Website Design Cost?
Good website design is an investment. Website design costs can range from a $2500 to more than $100,000. The cost to design your website will depend on whether you have a small personal site, a business site, or an e-commerce site.
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How Long Does It Take to Build a Website?
You can expect it to take around 90 days, minimum, to build a quality website. That time includes creating a strategy, web design, web development, staging, testing, and publication. Smaller sites can launch more quickly, while larger sites can take months or even a year.
Will I Own My Own Website?
You should always make sure you own your website. That means buying the domain name yourself and having access as an administrator to all passwords. If someone else owns your website, they could lock you out of it.
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What Is Google Analytics?
Google Analytics is a free website tool provided by Google. You can use it to find out how many people are visiting your site and how long they stay there. You can also use it to create reports. Google Analytics is very robust and can be a bit complicated for the average user but it is essential to have it installed on your website as a lot of other tools utilize it. If you are looking for an easier to understand analytics package that also comes with a free click heatmap we recommend https://clicky.com.
What Is Google Search Console?
The Google Search Console allows you to troubleshoot problems with your website and its rankings in search engines. Think of it as Google’s control panel for your domain. This tool will show you who is linking to your site and other valuable website statistics.
What Is CRO?
CRO stands for Conversion Rate Optimization. A conversion happens when a visitor to your website completes a desired action, like giving you their email address, signing up for your newsletter, or making a purchase. You can receive a lot of traffic to your website and not make any conversions, in this case you would want to investigate Conversion Rate Optimization, or CRO. You can improve your conversion rate through a process called A/B testing to get better results. This is where you alternately show two versions of a page of your website to users in order to determine which one performs better and gets more conversions.
How Will I Know if CRO Is Working?
If you have CRO, you’ll see visitors to your website staying on the site longer. They’ll complete more of the actions you want them to perform. More conversions can generate more sales, increasing your ROI.
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