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HVAC/AC & Furnace Repair SEO
A steady stream of customers and phone calls is the lifeblood of your HVAC, AC and/or furnace repair business. But with competition heating up (pun intended), it can be hard to stay afloat.
Gone are the days of “phone book”, radio and print ads brining in customers. Even your grandmother is on the internet now, and when it comes to finding a service provider for HVAC/AC/Furnace repair and installation, your customers are turning to Google.
Seven out of every ten buying decisions are first explored with a search query. This holds true for both online and OFFLINE sales.
Fact is, search engine placements are as important as ever. Not only do customers expect you to be there, if you aren’t they are more than happy to go with a provider who is. This makes search engine optimization even more costly to ignore. If you’re business isn’t highly visible in search results, you’ll lose out of potential customers, brand recognition and sales…..but you’ll also be handing the competition the ammunition they need to put you out of business.
And make no bones about it, the competition IS trying to put you six feet under. There’s a reason business is often described in terms of war and battles, and that’s because it’s a no-holds barred fight for survival out there.
With customers having access to more options than ever with the stroke of the keyboard, earning new business is an ongoing fight no matter your industry or niche.
Grow your business, year after year.
Your website can be a phenomenal passive sales tool.
Too many local businesses overlook it as a sales generation tool. Our goal is to help you grow and scale your business year after year. We work with you to understand your business goals and actively work towards them.
- Get a high value return on marketing investment with highly targeted SEO
- Generate Leads
- Reach the customers already searching for your business
- Turn visitors into paying customers
Where are Customers going to find Localized Services?
When it comes to localized service providers, data shows that customers are turning to:
- Search Engines (Google, Bing, etc.)
- Social Media (business pages, and referrals from friends)
- Service comparison and directory sites (i.e. HomeAdvisor, Yelp, etc.)
In fact, a recent survey of over 2000 customers uncovered that over 86% of the surveyed group frequently used the internet to find local service providers.
Out of those that first turned to the internet for aid in finding a provider, 74% said they first hit search engines, and with Google holding over 70% of the search market share its clear to see where your effort should be directed towards.
Fact is, if your business isn’t showing up for relevant localized search keywords (i.e. HVAC services and repair, AC services and repair, furnace services and repair, etc.) then you’re losing out on potential new customers and revenue.
Understanding how Search Engines Work
The last decade has brought about some serious changes to the ways in which search engines, find, categorize, prioritize and determine where your pages show up in their organic results.
Despite the overwhelming complexity of search algorithms (for example Google looks at over 200 ranking signals), it’s not all that complicated to do the right thing. Let’s take a moment to break down the basics.
When it comes to “search engine results”, there are three types:
- Paid or “PPC” listings
- Map Pack Listings
- Organic Results
Paid listings include those results that show up first and are separate from other results. Per FTC regulations, these “ads” must be labeled and discernable from other “natural” and non-sponsored results. For example, in Google paid listings can be purchased through their Adwords program. Any time a prospect clicks on your advert, you would pay Google a fee.
For service related industries, PPC might sound attractive at first, but costs can add up fast with each click costing as much as $60.00 depending on your niche and location. Not to mention the cost of fraudulent clicks from bots and competitors trying to drive up your costs (but that’s another story for another day/article).
Map Pack Listings
Map pack listings are "free" and should be part of a comprehensive search engine optimization strategy for all HVAC, AC and furnace repair and services companies. In Google, for example, their Map results come from the “Google My Business” program. This program is free to sign up for, but signing up doesn’t guarantee ranking or placements for your target audience or keywords. More on this later...
After paid placements and map pack listings come the “organic results”. Like map results, these results cost nothing and are sometimes referred to as “non-paid” or free search results. However, just like with Map listings, ranking in organic results isn’t a “if you build it they will come” scenario. Optimizing your site and tuning your SEO efforts to leverage Google’s algorithm can take time, perseverance, a little sweat, money and even a few tears lol.
How can you leverage Google to kill the
Your website should be your #1 producer of inbound leads, whether from Google My Business map listings or organic search results.
But you can’t just set and forget it. Type in your business niche + city name right now…go ahead, we’ll wait….
See that little number below the search bar? It’s pretty big right? Yeah, that’s how many websites you are directly or indirectly competing against for top placements. Why should Google choose you out of the tens or hundreds of thousands of other sites?
That’s where an expertly crafted and brilliantly executed search engine optimization plan comes into place.
A comprehensive SEO strategy should include at a minimum:
- Keyword research, mapping & prioritization
- Local and regionally based strategies
- Technical on-page / on-site review & analysis
- Conversion optimization review
- Usability / user experience audit
- Speed optimization & performance testing
- Residual content curation & deployment strategy
- Inbound & outbound link modeling & building strategies
- Detailed monthly performance reports
Accurately measuring the success of your website is what allows us to determine what the next step(s) need to be.
We know you want results that you can understand. Epidemic provides real time reports interpreted into actionable steps. Then we act, and you WILL notice.
Increasing your exposure and getting more visitors is good, showing up in search results for customers who want to buy services is great, getting customers to give you money for your services is essential.
We bring the visitors to your site and give them what they are looking for. We also monitor and track their behavior with heatmaps and data collection. That way we can continue to make adjustments that get them closer to becoming a paying customer.
What’s Google Want from my Business?
This may be one of the most loaded questions in HVAC, AC and furnace services SEO. We know Google looks at, weights and ranks your site based off of 200 plus ranking signals.
Some of these “signals” have been made public, while others are a tightly kept secret. Luckily for you we’ve had years of testing and tons of data on our side to make sense of the mess that is the Google algorithm. While this isn’t a comprehensive guide by any means, below we’ll cover the primary pillars that should be used to establish the foundation of a proper SEO strategy…
When it comes to positioning your HVAC, AC or furnace services and repair business for success, search engine optimization simply can’t be ignored.
Modern consumers have moved towards utilizing digital mediums to search, find and vet local service providers. If you’re business isn’t readily available for them to browse and choose from, you can be sure one of your competitors sites is there and ready to siphon up business that could have been yours.
If your HVAC, AC or Furnace repair company is struggling to get the results you’re looking for, or simply are unsure of where to start, give us a call today. We’ve successfully worked with many local brands just like yours to secure search engine rankings that last.