Fact is, search engine placements are as important as ever. Not only do customers expect you to be there, if you aren’t they are more than happy to go with a provider who is. This makes search engine optimization even more costly to ignore. If you’re business isn’t highly visible in search results, you’ll lose out of potential customers, brand recognition, and sales…..but you’ll also be handing the competition the ammunition they need to put you out of business.
Make no bones about it, the competition IS trying to put you six feet under. There’s a reason business is often described in terms of war and battles, and that’s because it’s a no-holds barred fight for survival out there.
With customers having access to more options than ever with the stroke of the keyboard, earning new business is an ongoing fight no matter your industry or niche.