SEO FOR DENTISTS

Leverage the Power of Google to Earn More Patients and Grow Your Practice

Epidemic Marketing specializes in customized SEO campaigns designed to help dentists and dental clinics grow their practice, earn the trust of the community, establish authority, and dominate their local market
Drive MORE leads, traffic, calls, appointments and walk-ins with SEO for Dentists from Epidemic Marketing 

Reach out today for a detailed market and website analysis – NO COST, NO OBLIGATION

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Why is SEO so Powerful For Dentists?

A well-executed search engine optimization (SEO) strategy designed specifically for dentist offices will help connect you with more clients looking for dental treatments. Hopefully with you!

Work with Epidemic Marketing and You’ll Get

Improved Visibility In Your Target Market

Skyrocket ranking for the most valuable keywords in your industry, helping you earn more clicks, traffic, engagement and appointments.

We make sure your site is highly visible and ranking above the competition when prospective customers are looking for a new dentist in their area.

For example, when people search for ‘dentists near me’ or ‘dentists in (your city)”, who is showing up now? The competition?

Stop losing patients to the dentist across town. Let us leverage specialized local SEO strategies developed just for dentists to make sure you get and stay ahead of the competition.

Get Ahead of the Pack (and stay there)

Have you heard of the ‘local pack’?

When you search for local businesses and services on Google, the first results are often from the ‘map pack’, showing you Google’s version of a local directory, listing local business’ name, reviews/ratings, address and phone number.

Ranking in the ‘map pack’, which is ABOVE even regular organic search results, can bring you upwards of 59% MORE phone calls and appointments.

In fact, some research shows that nearly 42% of local searchers end up clicking on these results first.

A Steady Flow of New Patient Leads

New patient leads are the lifeblood of any dental practice or clinic. Without them, attrition can eat away the bottom line, while growth is practically stifled. Our team can make sure your practice has a steady flow of prospective new patients eager to meet with you or your dentists for all of their needs.

Increased Revenue Month Over Month

At the end of the day, it’s money that talks. Our SEO for dentists is focused on the numbers that matter the most, those that not only bring awareness and interest in your practice, but those efforts that turn web visitors into new patients.

In Today’s Modern Economy, Digital Marketing and SEO Reign Supreme

Today, consumers look to the web for everything from groceries to finding the right dentist. Research shows that more than 80% of all buying decisions for goods and services start with a search engine search. 

This includes those that eventually come into a place of business to obtain those services (your dental office for example). 

Let’s Take a Closer Look at the Data:

Most glaring of all is that patients who found their dentist online were more than 8x more likely to visit that practice and/or schedule an appointment. 

If you’re still relying on outdated, inefficient and poor performing marketing channels, now is the time to take a closer look at SEO for your dental practice.

Dentist with Patiens

Helping Dentists Reach More Patients with Dental SEO

Tap into decades of SEO experience and leverage the power of Google to bring in new business like clockwork. 

Our customized approach uses battle-tested strategies and tactics designed specifically for the dental market, helping dentists and practices reach their goals faster. 

With our holistic approach to performance marketing, you can’t go wrong.

Why Is SEO Important for Dentists?

As of today, there are more than 150,000 dentists working all across the US, with multiple dental offices serving even small towns, and sometimes more than 100 serving a single large city. 

But you’re not just competing with dentists in your own hometown. Many patients travel up to 40 miles to see a dentist of their choosing. 

In such a hyper-competitive market, you need SEO to ensure your business shows up online when people search for ‘dentist near me’ or ‘dentist in (city)’. 

If you’re not showing up, you can bet that the competition is, virtually ‘stealing’ prospective new patients right from under your nose. 

You need to be visible, approachable, trustworthy, authoritative, friendly, and available for those searching for dental services online. Let us make sure that you stand out among the sea of competitors.

Dental care

Why Invest in SEO Versus PPC?

Pay Per Click (PPC) can be effective. It can also be incredibly expensive, with some clicks going for as high as $60 per click. With an average conversion rate across the web of 3% (yours may be higher), that’s a big upfront cost for new patient acquisition. 

Even if successful in the virtual bidding war for clicks, results are immediate, but also dissipate as soon as you turn off the credit card. 

SEO on the other hand, represents a long-term investment in the success of your practice. SEO solidifies your authority in your local market(s), establishes your dental practice as the ‘go to’ for care and treatment, and helps you dominate the digital real estate that is shown to people who search for the terms that earn you the most revenue. 

In other words, the investment you make into SEO today, could pay off for years to come. Further, many consumers are leery of paid ads, clicking less and converting at lower rates, all while costs per click have skyrocketed.

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Epidemic Marketing Implements the Best SEO Strategies for Dentists

Local SEO Designed to Dominate your City

Google states that nearly half of ALL Google searches have a ‘local’ intent. Google uses separate algorithms and data points in order to rank and display businesses local to that dental patient’s location. 

We leverage this algorithm, along with locally optimized web pages and other properties such as Google Maps listings, to drive more clicks, calls, leads and conversions. 

The next time someone searches for ‘best dentist in (city)’ or ‘dentists near me’, let us make sure YOU are the one that shows upfront and central.

On-Page SEO Optimization

On-Page optimization takes your website and supercharges it to rank better for the search terms that drive new business. 

Google looks at over 200 ever-evolving factors, layered into independent algorithms that work synergistically to display the best web results to searchers. We optimize your web pages to perfectly align with what Google is looking for, helping your site excel at providing more value to visitors.

SEO Services for Dentists
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Building Authority and Ranking with Google-Safe Backlinks

Your website is the patient-generating engine that turns visitors into happy patients that will be with your practice for years to come. 

But it takes backlinks to power up and fuel that engine’s performance. Each backlink tells google that another site or person has ‘voted’ for the value your website and practice offers. It is a ‘vouch’ and ‘vote of confidence’, indicating to Google that others may also find your site valuable, thus ranking it higher. 

But the wrong backlinks are like running with the wrong crowd, potentially resulting in a ‘Google penalty’, de-ranking and a crushing loss of traffic, visibility and new business.

Engaging Content Development

SEO gets visitors to click on your search result, but valuable, engaging content keeps them there. 

Not only that, the right content strategy will help you rank for more keywords across more territories, enabling you to siphon off valuable search traffic for dental-related searches in your target market. 

Content can also add a lot of value for visitors, showcase your expertise, build trust, establish relationships, and make a good first impression on potential new patients. 

What Types of Content Might Be Appropriate? Topics such as…

  • Do mail-order orthodontics really work?
  • What’s the Best Way to Safely Brighten My Teeth?
  • At what age should I start taking my child to the dentist?
  • Emergency dental services in (city)
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Optimal User Experience

Recent Google updates have placed an ever-increasing focus on the overall user experience. From web design and architecture, to intuitive navigation, high-quality content, page speed, and more. 

Your dental office’s website needs to be:

  • Optimized for use on mobile devices
  • Simple to navigate
  • Provide high-value content
  • Load quickly
  • Have easy-to-use contact methods
  • Be error-free
  • Utilize industry-standard web security
  • And more…

 

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Let's talk about your business

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Denstist Service

SEO Services for Dentists

Search Engine Optimization That Gets Results 

Let our team develop a custom SEO service for your dental clinic and help you and your practice get and stay ahead of competing dentists in your area. 

Our services include:

Frequently Asked Questions

Have questions? We’ve got answers. Below are some of the most frequently asked questions we receive about dental SEO services.

Will SEO for Dentists Help Me Get More Patients?

Yes. That’s the whole point. Our team is backed by years of documented results for clients across a broad range of industries, including dentistry.

How Much Does Dental SEO Cost

Costs can vary quite a bit, and are dependent on several factors including but not limited to: 

  • Previous SEO work done
  • Your current position in the market
  • Your goals (short, medium and long term)
  • The size of your practice (one or multiple locations)
  • The competitive landscape of your market

Reach out today for a free initial consult and to find out if we’ll be a good fit.

Is SEO a Good Investment for a Dentist to Make?

Yes. More than 80% of all purchase decisions, including choosing a dentist, begin with a search engine query.

The right SEO strategy can put you in front of those prospective patients, helping you earn more business, and solidifying your long-term position as a leader in your geographic area.

Do You Guarantee Results?

If you perform a root canal and it doesn’t take, or if there are complications that need to be treated further do you wave the cost of the root canal for your patients?

Likely not.
Similarly, there are factors that can be unforeseen or out of our control that can impact your campaigns, which is why no honest SEO agency would ever offer a specific performance guarantee.

Google can update its algorithm, requiring adjustments, or competitors could decide to invest 3x what you do into SEO. All of which can unexpectedly impact performance.

Similarly, we can’t control how well your receptionists, or you, can close a lead and schedule them for an appointment. Or whether or not you put in the effort to reach out several times until you reach them to do so.

All of that said, we have a stellar track record of case studies and happy clients for whom we’ve generated a healthy ROI for month after month.

How Long Will It Take to See Results?

No one likes a ‘it depends’, but it truly does. Your budget, local competition, state of your current SEO efforts and website, and more can all play a big role in how fast you’ll see results.

Typically, we see results within the first few months, with results really kicking in around month 6 onward. Once we’ve had a chance to conduct a free audit of your site and market we’ll be able to give you a better estimate.

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Can You Help Us Earn Relevant Backlinks to Improve Ranking?

Earning high quality, authoritative, relevant backlinks for a dental practice can be a challenge. This is why working with an agency like ours make sense.

Over the years we have established industry relationships and resources needed to help your site earn more links and get featured/published in more places.

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How Long Will We Need to Invest in SEO?

This question depends on your goals. Some dentists are comfortable ranking for just their local town and aren’t as concerned with growth or maximizing revenue past a certain point. Others are interested in growing their office or expanding to new locations.

Different goals require differing timelines and investments in SEO to accomplish. Similarly, other factors, such as what your competitors are doing can impact your own need for continual investment in SEO.

For example, if you stop investing in SEO, and your competitors continue, they will eventually outpace and outrank you.

Do I Need to Continually Post New Content On My Site?

Regularly posting content to your website can benefit your practice in a few unique ways: 

  • Regular updates tell Google that your business is being actively maintained 
  • Regular content shows Google that you’re investing in the user experience 
  • New content can target new keywords and search phrases, giving you more opportunities to earn traffic and convert it to new patients 
  • The right content can earn the trust of your patients, position you as an authority, demonstrate value, and more

Have SEO Strategies for Dentists Changed Recently?

What works in the world of SEO is constantly changing. If it wasn’t, everyone would be able to ‘game the system’ by spending enough money on the right things. 

This is why dentists and other business owners rely on SEO agencies to handle optimization for them. We keep our thumb on the pulse of what’s working TODAY, not last week, always thinking ahead and making sure your site is primed to perform today and 100 days from now.

Need Help Developing an SEO Strategy for Your Dental Office?
Let Us Help You Grow Your Practice

At Epidemic Marketing we’re ready to help you grow and scale your practice, earn you new patients, and help you achieve record months of revenue. 

Reach out today and connect with us for a free assessment to get started.

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