~ A SAVVY ECOM OWNER
Local business is BIG business with Epidemic Marketing on your side. We make sure your business is right where your customers want it: at the top of Google Search results. SEO is undoubtedly one of (if not) THE most effective and reliable marketing channels to increase sales, boost revenue and grow your eCommerce store.
With 90%+ of searchers on Google not clicking past page #1, if you’re not first, you’re effectively LAST. And there aren’t any trophies for 2nd place.
That’s not even the worst of it. If you’re not showing up when and where customers need/want/expect you to…guess who is? THE COMPETITION.
Don’t lose out on new customers simply because your competition has outranked you on Google. Your brand deserves better, and frankly, so do your customers.
We’ll show you the roadmap to get more leads or sales from search engines.
EPIDEMIC MARKETING IS A MULTI-AWARD WINNING DIGITAL AGENCY
Supercharge Your Success with Ecommerce SEO Services and Conversion Rate Optimization
eCommerce is the Future: and the future is NOW
While an estimated 12,000+ retailers are expected to close up shop, don’t let the numbers fool you. We’re experiencing an exponential rebirth of eCommerce, with brands making the transition from traditional brick and mortar locations to online.
With an average growth rate of over 25% year over year, and a market cap over $3.5 TRILLION, the future is blindingly bright for ecomm stores.
Yet successfully making the transition to e-commerce and/or remaining competitive given the influx of new ecomm stores is a challenge many business owners didn’t anticipate.
Let our eCommerce SEO team help you navigate these difficult waters, helping you find sound footing, and establishing a foothold in your marketplace that you can leverage to grow, build reputation and expand for years to come.
Strategy – Optimization – Discoverability
We meld fundamentals with advanced on and off-page optimization strategies to increase ranking, boost traffic, and create customer journeys that captivate and delight your target audience.
We help bring a track record of ‘getting it done’, having helped an ever-growing list of ecommerce businesses big and small grow their revenue through high-value marketing campaigns, ROI-driven SEO campaigns that deliver the goods.
Cookie Cutters Belong in the Kitchen – Custom eCommerce SEO Strategies
We don’t do status quo or cookie-cutter at our SEO agency. What works for one client or market won’t necessarily have the same desired impact in another.
Our e-Commerce SEO approach to bespoke, tailored ‘white-glove’ service is one of the things that sets us apart from traditional agencies offering shiny (but standardized) packages wrapped up in a bow.
Hands-on is what we do best. We’re a ‘roll up our sleeves’ and dig in type of agency that takes pride in being an extension of your own team.
Put us on the squad and reap the rewards that come from a truly tailored ecommerce SEO strategy that skyrockets rankings, earn laser-targeted intent-driven traffic, increases overall search conversion rates, drives purchase decisions and brings you rock-solid ROI.
How Fine-Tuned is It, Really…and could you do more?
SEO is a battlefield, with the enemy (your competitors) constantly pushing the front lines and trying to kill your business. Ok, they likely aren’t that ‘mean’ about it, but the fact remains that if you’re not proactively optimizing both onsite and offsite elements you stand to lose this war.
A drop in website ranking of even a single placement on Google can result in double-digit losses from that keyword.
You can’t afford to leave SEO campaign up to chance or have it simmering on the back burner. The best time to optimize your WordPress or Shopify site like a fine-tuned racecar is yesterday. The next best time is today.
Search engine optimization is a critical component of any eCommerce marketing strategy, increasing brand visibility where it matters most: online.
We run a comprehensive, data-driven analysis, evaluated by industry-leading e-Commerce SEO analysts to gain unique insights into your current market positioning, competitor landscape, and state of SEO both on and offsite.
This detailed analysis goes above and beyond the traditional “fix this” type of automated reviews, digging in deep and uncovering hidden opportunities and potential threats keeping your e-commerce site from crushing the competition.
On-page Optimization: a look under the hood
Improving SEO for ecommerce sites starts with taking a look under the metaphorical hood of your ecommerce website. On-page SEO is a necessary first step, providing the foundational optimization necessary to power all other SEO activities.
You wouldn’t put jet fuel in a Ford Escort, would you? A technical audit and optimization strategy ensures that your website has the core components and underlying technological assets necessary to perform once we pour fuel on the SEO fire.
Our Ecommerce SEO audit strategy includes but is not limited to:
Keyword Research, Planning and Strategy
The right keywords don’t just bring traffic to your ecommerce store, they bring high-intent traffic interested in your products/services and ready to take action.
Our team invests time and resources in understanding your target audience, unique market, products, competitors and what drives consumers in your vertical to add items to the digital cart and pull out their wallets.
This Meticulous Process Includes:
Fresh, engaging, creative and valuable content that grabs customers’ attention and keeps it there is paramount to setting your ecommerce store apart from the competition.
The right content can make a real connection with visitors, drawing them in and laying the groundwork for a long-term mutually beneficial relationship.
Modern consumers don’t just want to make a transaction, they want to buy from a brand that they resonate with and whose values, mission, vision and beliefs are in alignment with their own.
In other words, all things being equal, they want to buy from a “friend” they can count on do treat them right and take care of them through content marketing.
Our E-commerce SEO content strategy includes but is not limited to:
Most ecomm clients come to us with a site already rich in content…but that content isn’t always doing them justice.
We utilize correlative analysis, big data and manual assessments to optimize existing content, transforming low performing assets into sales machines that outrank the competition and drive real results deserving of the investment you made in them.
Optimized Content SEO Includes:
Agile and Adaptable eCommerce SEO Services
The numbers don’t lie. That’s why we take great care to track what really matters: leads, sales, conversions, opt-ins, and other key KPIs that actually move the needle on growth and revenue.
We actively monitor campaign performance on multiple levels, adapting and making adjustments as needed to ensure optimal ROI and forward progression towards the goal-line.
Want to find out how your website is performing in the search engines? Talk to an experienced SEO company about how SEO strategies will help your business. We promise no flashy sales pitch just straight talk about your current SEO status and a plan to move the needle in the right direction.
Book a 15 minute consultation with no obligation!
Supercharge e-Commerce SEO with Off-Site Optimization
Technical and On-Page SEO combined with content provides the rocket ship, but off-page SEO (largely backlinks and related signals) provides the fuel needed to propel your ecommerce site above the competition, setting it on a long-term trajectory towards consistent and reliable long-term ROI.
The right backlinks, from the right ecommerce websites, in the right quantities and velocity, can have an immediate and impressive impact on SEO for your digital storefront.
Earning you powerful backlinks that move the needle on SEO and help you outrank the competition is a big part of what we do best. We help your site acquire Google-safe, relevant links that power up content and in combination with on-page optimization provide the 1-2 punch needed to rank.
Authoritative Brand Signals
Expertise, authority and trust make up what is known as the acronym “EAT” in the SEO world. EAT is a subjective formula combined with algorithmic signal identification that helps Google put the “best” sites in front of users on their search engine.
We help you establish these signals, expertly positioning your ecommerce brand as a trusted, established and authoritative market leader in your space.
From kickstarting an ecommerce strategy to taking your current marketing mix to the next level, we’re here to help you tackle the complex challenges of today’s hyper-competitive ecommerce landscape.
Our team has successfully helped countless ecommerce stores increase search visibility, earn more intent-driven traffic, increase conversion rate, drive sales and grow month over month.
Schedule a discovery call with our team today and connect with an ecommerce SEO expert eager to take a deep dive into your site. If we can’t find an opportunity to improve your position online, beer or coffee is on us.
Benefits of Hiring Our Service
Epidemic Marketing is your best bet for improving your eCommerce website’s performance and climbing to the top of Google’s search results. Because we know how important results are in the online world, our seasoned team is dedicated to providing remarkable advantages for your eCommerce business:
- Enhanced Visibility and Ranking: Epidemic Marketing is an expert in eCommerce SEO marketing services and will make sure your storefront is seen by as many people as possible. Our methods are designed to improve your website’s visibility in Google’s search results and thus, your exposure to new clients.
- Increased Sales and Revenue: Our tried-and-true best practices of SEO methods are guaranteed to increase your business’s earnings. We assist you in attracting more clients who are prepared to buy by optimising your site for high-intent keywords and increasing conversion rates.
- Competitive Edge: In the cutthroat world of online retail, it’s essential that you always remain one step ahead of the competition. By using our digital marketing services as your partner, you can rest assured that your company’s name will stand out from the crowd and be easily found by potential clients who are using Google to look for goods and services much like yours.
- Tailored Strategies: We don’t think there should be cookie-cutter answers to problems. Our SEO plans for online stores are tailor-made to suit the needs of your company reputation and the target market. We focus on learning about you so that we can design a strategy that is tailored to your specific needs.
- Expertise and Experience: Epidemic Marketing is a digital agency that has won multiple awards for its remarkable performance. Our team is made up of technical professionals, writers, and SEO experts who all share a common goal of seeing eCommerce businesses succeed.
- Data-Driven Approach: Instead of making educated guesses, we conduct thorough investigations to give solutions. In-depth keyword research, technical audits, advertising and constant monitoring are all part of our data-driven approach to SEO and will help your strategy evolve with the market.
- Conversion Rate Optimisation (CRO): In addition to search engine optimisation, we are experts in CRO and will work to increase your website’s ability to turn visitors into paying clients. This all-encompassing strategy increases your return significantly.
- Agile and Adaptable: The internet is a dynamic, ever-changing environment. Your eCommerce’s long-term performance depends on our ability to anticipate and respond to shifting market conditions, web development updates and knowledge on search engine optimisation (SEO) algorithms.
- Transparent Reporting: You will have complete transparency into how well your eCommerce SEO campaign is doing. So that you may observe the results of our work, we give open reporting and regular updates.
Don’t accept failure as an option for your online store. If you want to succeed spectacularly in the digital world, Epidemic Marketing is the ecommerce SEO experts to work with.
Our SEO Tips for Ranking Your eCommerce Website
Your eCommerce website needs a well-planned strategy if you want to rank highly on Google. Here are some crucial SEO pointers to assist you get top rankings and increase your online shop’s organic traffic:
- Comprehensive Keyword Research: Find out which search terms have a strong intent to buy your products. Long-tail keywords are more specific and represent the actual search terms and purchasing motivations of users.
- Optimise Product Pages: The titles, descriptions, and content of each product page should be carefully optimised with relevant keywords. Make sure the pictures are of good quality and the site is easy to use.
- Mobile Optimization: With a significant portion of users shopping on mobile devices, ensure your website is mobile-responsive for a seamless shopping experience.
- User Experience (UX) Enhancement: Websites that are easy to use in terms of navigation and load speed are more likely to retain visitors and entice them to look around.
- High-Quality Content: Produce high-quality content such as detailed product descriptions, interesting blog entries, and helpful how-tos to attract and retain customers. Quality writing can also result in an increase in inbound links.
- On-Page SEO: Optimise your content for search engines by using on-page techniques like meta tags, header tags, and schema markup.
- Technical SEO: If you want to improve your search engine rankings, you need to take care of technical details like broken links, slow loading times, and indexing mistakes.
- Backlink Building: Build authoritative and relevant backlinks to your eCommerce site. Getting links from authoritative sites might help your SEO efforts immensely.
- Customer Reviews: Product pages can benefit greatly from having client feedback in the form of reviews and ratings. Click-through rates and believability can both benefit from positive reviews.
- Monitor and Adapt: Keep an eye on your SEO results with tools like Google Analytics and Search Console, and make adjustments as needed. Make course corrections in light of new information and market trends.
If you follow these search engine optimisation (SEO) guidelines and work with Epidemic Marketing, you may boost your eCommerce site’s visibility in Google’s search results and attract more customers.
We have put together some of the most frequently asked questions to help you make an informed decision about working with Epidemic Marketing.
How does eCommerce SEO differ from normal SEO?
When compared to traditional SEO, eCommerce SEO stands out for its unique emphasis on enhancing a website’s exposure in search engine results pages (SERPs). While all types of SEO focus on increasing a website’s visibility in search engines, eCommerce SEO places a greater emphasis on product pages, category structures, and solving problems specific to online stores. eCommerce sites, in contrast to more traditional sites, typically focus on transactional keywords relating to the products they offer. In contrast to the goal of a standard website, which may be to rank for “best hiking trails,” the goal of an online store would be to rank for “buy waterproof hiking boots.”
Is eCommerce SEO more expensive than normal SEO?
More product pages need to be optimized, categories need to be managed, and unique eCommerce-related difficulties need to be addressed, all of which can drive up the cost of search engine optimization for online stores. The price will fluctuate based on specifics like the scale of your online shop, the intensity of competition in your field, and the breadth of services you need. Optimizing a large fashion marketplace with hundreds of products across multiple categories may be more expensive than optimizing a small online boutique offering handmade jewelry for example.
Do eCommerce stores require SEO?
Without a doubt, search engine optimization is a must for online shops. When potential customers conduct online product searches, a well-executed eCommerce SEO strategy will help your online store to rank highly. Your products’ sales potential could suffer if they aren’t visible to your target audience. Take, for instance, a hypothetical buyer in search of “organic skincare products.” You risk losing customers to rival businesses if your online shop doesn’t show up in search engine results.
What are the skills needed for eCommerce SEO?
E-commerce search engine optimization is a multifaceted field. Effective keyword research is required for this, as it reveals the precise terms that clients are looking for. Optimizing site architecture, enhancing page load times, and handling redirection all require technical SEO expertise. Having the ability to write captivating product descriptions and interesting blog entries is a great use of content creation abilities. In addition, the ability to analyze data and construct links is crucial for monitoring development and fine-tuning tactics. Understanding user behavior and being familiar with eCommerce platforms helps you fine-tune your strategy for optimal outcomes.
Should I consider hiring an eCommerce SEO agency?
If you don’t have the time or manpower to devote to SEO on your eCommerce site, hiring an agency to do it for you may be the best option. The expertise, resources, and experience of an agency are invaluable. They are capable of formulating an all-encompassing SEO plan, conducting in-depth keyword research, implementing technical optimizations, writing engaging content, and carrying out link-building efforts. By improving your store’s search engine rankings, organic website traffic, and conversion rates, an agency’s expertise in many eCommerce niches will more than pay for itself.
What are the benefits of using eCommerce SEO for my store?
You can reap several rewards by investing in eCommerce SEO. You may improve your online shop’s rankings in search results by optimizing individual product pages, category structures, and other site aspects. Since more people will see your business, more people who are actively looking for what you sell will find it through organic search results. Because of this, more potential customers will be able to visit your store, which will boost your chances of making a sale. The goal of any good eCommerce SEO strategy is to increase sales by attracting clients who are already interested in the things you sell.
What is the role of on-page SEO in eCommerce?
Making sure that each product page and category page is optimized for relevant keywords and search intent is a crucial part of on-page SEO in eCommerce. Keywords should be strategically included throughout a page’s content, including the URL, title, meta description, header, and alt text. If your online shop sells exercise machines, optimizing a category page for “home gym equipment” would entail incorporating the keyword naturally into the page’s title, description, and headings, signaling to search engines that your page is highly relevant to users searching for that term.
How does content marketing impact eCommerce SEO?
Effective eCommerce search engine optimization (SEO) can be achieved through content marketing, which entails the production of high-quality, educational, and entertaining content associated with your products or business. You may reach consumers at various points in the decision-making process by creating and sharing content like articles, blog posts, guides, and videos. A blog article entitled “Choosing the Perfect Sofa for Your Living Room,” for instance, may be written by an online furniture retailer. This serves two purposes: it adds value to your audience and it attracts people searching for specialized information using long-tail keywords. In addition to increasing your site’s authority and search engine rankings, engaging content can also encourage other websites to link to yours.
What is the importance of technical SEO in eCommerce?
To ensure that search engines can successfully crawl, index, and interpret your content, technical SEO in eCommerce focuses on optimizing your site’s technical features. Implementing structured data (schema markup), optimizing page load times, restoring broken links, and handling redirection are all part of this process. A substantial percentage of consumers increasingly access websites from mobile devices, so it is essential that your eCommerce site is mobile-responsive. A site’s search engine rankings and user satisfaction can both benefit from a more responsive design that adapts to the user’s device.
How do you measure the success of eCommerce SEO efforts?
In order to gauge the efficacy of your eCommerce SEO approach, you’ll need to keep tabs on a number of different metrics. To track your development, you need tools like Ahrefs and Google Analytics. You may monitor the performance of your selected keywords over time in search engine results using Ahrefs’s keyword tracking functionality. Measuring engagement indicators like bounce rate and duration on page, as well as the growth in organic search traffic, is made possible using Google Analytics. Together, these KPIs shed light on the efficacy of your eCommerce SEO initiatives, empowering you to make informed, data-driven decisions on how to best proceed.