~ A SAVVY ECOM OWNER
Local business is BIG business with Epidemic Marketing on your side. We make sure your business is right where your customers want it: at the top of Google Search results. SEO is undoubtedly one of (if not) THE most effective and reliable marketing channels to increase sales, boost revenue and grow your eCommerce store.
With 90%+ of searchers on Google not clicking past page #1, if you’re not first, you’re effectively LAST. And there aren’t any trophies for 2nd place.
That’s not even the worst of it. If you’re not showing up when and where customers need/want/expect you to…guess who is? THE COMPETITION.
Don’t lose out on new customers simply because your competition has outranked you on Google. Your brand deserves better, and frankly, so do your customers.
CONTENT DEVELOPMENT
CITATIONS & LINKS
REPORTING
We specialize in Ecommerce SEO as well as E-commerce Conversion Rate Optimization
eCommerce is the Future: and the future is NOW
While an estimated 12,000+ retailers are expected to close up shop, don’t let the numbers fool you. We’re experiencing an exponential rebirth of eCommerce, with brands making the transition from traditional brick and mortar locations to online.
With an average growth rate of over 25% year over year, and a market cap over $3.5 TRILLION, the future is blindingly bright for ecomm stores.
Yet successfully making the transition to e-commerce and/or remaining competitive given the influx of new ecomm stores is a challenge many business owners didn’t anticipate.
Let our team help you navigate these difficult waters, helping you find sound footing, and establishing a foothold in your market that you can leverage to grow and expand for years to come.
Strategy – Optimization – Discoverability
We meld fundamentals with advanced on and off-page optimization strategies to increase ranking, boost traffic, and create customer journeys that captivate and delight your target audience.
We bring a track record of ‘getting it done’, having helped an ever-growing list of ecommerce businesses big and small grow their revenue through high-value, ROI-driven SEO campaigns that deliver the goods.
Cookie Cutters Belong in the Kitchen – Custom eCommerce SEO Strategies
We don’t do status quo or cookie-cutter at our agency. What works for one client or market won’t necessarily have the same desired impact in another.
Our approach to bespoke, tailored ‘white-glove’ service is one of the things that sets us apart from traditional agencies offering shiny (but standardized) packages wrapped up in a bow.
Hands-on is what we do best. We’re a ‘roll up our sleeves’ and dig in type of agency that takes pride in being an extension of your own team.
Put us on the squad and reap the rewards that come from a truly tailored ecommerce SEO strategy that skyrockets rankings, earn laser-targeted intent-driven traffic, increases overall search conversion rates, drives purchase decisions and brings you rock-solid ROI.
How Fine-Tuned is It, Really…and could you do more?
SEO is a battlefield, with the enemy (your competitors) constantly pushing the front lines and trying to kill your business. Ok, they likely aren’t that ‘mean’ about it, but the fact remains that if you’re not proactively optimizing both onsite and offsite elements you stand to lose this war.
A drop in ranking of even a single placement on Google can result in double-digit losses from that keyword.
You can’t afford to leave SEO up to chance or have it simmering on the back burner. The best time to optimize your site like a fine-tuned racecar is yesterday. The next best time is today.
Search engine optimization is a critical component of any eCommerce marketing strategy, increasing brand visibility where it matters most: online.
We run a comprehensive, data-driven analysis, evaluated by industry-leading SEO analysts to gain unique insights into your current market positioning, competitor landscape, and state of SEO both on and offsite.
This detailed analysis goes above and beyond the traditional “fix this” type of automated reviews, digging in deep and uncovering hidden opportunities and potential threats keeping your e-commerce site from crushing the competition.
On-page Optimization: a look under the hood
Improving SEO for ecommerce sites starts with taking a look under the metaphorical hood of your ecommerce website. On-page SEO is a necessary first step, providing the foundational optimization necessary to power all other SEO activities.
Technical Audit
You wouldn’t put jet fuel in a Ford Escort, would you? A technical audit and optimization strategy ensures that your website has the core components and underlying technological assets necessary to perform once we pour fuel on the SEO fire.
This Step Includes But is Not Limited to:
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Technology audit
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Performance benchmarking
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Usability analysis
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Schema markup
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Site speed
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Site architecture
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Visitor flows
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Security
- And more…
Keyword Research, Planning and Strategy
The right keywords don’t just bring traffic to your ecommerce store, they bring high-intent traffic interested in your products/services and ready to take action.
Our team invests time and resources in understanding your target audience, unique market, products, competitors and what drives consumers in your vertical to add items to the digital cart and pull out their wallets.
This Meticulous Process Includes:
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Uncovering hidden opportunities
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Leveraging competitor insights to capitalize on their traffic
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Identifying new high-value, high-impact keywords
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Planning a strategy focused on short term, mid-term and long-term goals
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Developing a content and publishing strategy to capitalize on keywords
- And more…
On-Site Content
Fresh, engaging, creative and valuable content that grabs customers’ attention and keeps it there is paramount to setting your ecommerce store apart from the competition.
The right content can make a real connection with visitors, drawing them in and laying the groundwork for a long-term mutually beneficial relationship.
Modern consumers don’t just want to make a transaction, they want to buy from a brand that they resonate with and whose values, mission, vision and beliefs are in alignment with their own.
In other words, all things being equal, they want to buy from a “friend” they can count on do treat them right and take care of them.
This Step Includes But is Not Limited to:
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Content planning
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Content mapping
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Curation of content (written, visual, etc.)
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Publishing strategy and timeline
- And more…
Content Optimization
Most ecomm clients come to us with a site already rich in content…but that content isn’t always doing them justice.
We utilize correlative analysis, big data and manual assessments to optimize existing content, transforming low performing assets into sales machines that outrank the competition and drive real results deserving of the investment you made in them.
Optimized Content SEO Includes:
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Conversion rate optimization (CRO)
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Meta Title and Description Optimization
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Content analysis and keyword optimization
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Semantic keyword analysis
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Optimization gap analysis
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Correlative and competitive analysis
- And more…
Agile and Adaptable eCommerce SEO Strategy
The numbers don’t lie. That’s why we take great care to track what really matters: leads, sales, conversions, opt-ins, and other key KPIs that actually move the needle on growth and revenue.
We actively monitor campaign performance on multiple levels, adapting and making adjustments as needed to ensure optimal ROI and forward progression towards the goal-line.
Want to find out how your website is performing in the search engines? Talk to an experienced SEO about how SEO will help your business. We promise no flashy sales pitch just straight talk about your current SEO status and a plan to move the needle in the right direction.
Book a 15 minute consultation with no obligation!
Supercharge eCommerce SEO with Off-Site Optimization
Technical and On-Page SEO combined with content provides the rocket ship, but off-page SEO (largely backlinks and related signals) provides the fuel needed to propel your ecommerce site above the competition, setting it on a long-term trajectory towards consistent and reliable long-term ROI.
The right backlinks, from the right websites, in the right quantities and velocity, can have an immediate and impressive impact on SEO for your digital storefront.
Powerful Backlinks
Earning you powerful backlinks that move the needle on SEO and help you outrank the competition is a big part of what we do best. We help your site acquire Google-safe, relevant links that power up content and in combination with on-page optimization provide the 1-2 punch needed to rank.
Authoritative Brand Signals
Expertise, authority and trust make up what is known as the acronym “EAT” in the SEO world. EAT is a subjective formula combined with algorithmic signal identification that helps Google put the “best” sites in front of users on their search engine.
We help you establish these signals, expertly positioning your ecommerce brand as a trusted, established and authoritative market leader in your space.
From kickstarting an ecommerce strategy to taking your current marketing mix to the next level, we’re here to help you tackle the complex challenges of today’s hyper-competitive ecommerce landscape.
Our team has successfully helped countless ecommerce stores increase search visibility, earn more intent-driven traffic, drive sales and grow month over month.
Schedule a discovery call with our team today and connect with an ecommerce SEO expert eager to take a deep dive into your site. If we can’t find an opportunity to improve your position online, beer or coffee is on us.
The service offered By Noah and His team is superb. They understand exactly what needs to be done to provide an unrivaled service for the client. Their response times are fast and they have gone above and beyond what I have asked of them. I would recommend them without hesitation. If your looking for a client-oriented team that delivers, look no further.
Epidemic Marketing is one of the best SEO companies in San Diego. Noah and his team helped me with a CRO audit and really opened my eyes as to what customers are looking for when looking at things from an e-commerce point of view. If you don’t want to mess around, call Epidemic Marketing and get internet marketing results now, rather than later.
Called around to a few different places in the Carlsbad area and found Epidemic Marketing to be the most responsive and straight-forward internet marketing firm. Noah listened to me and asked what my goals for my e-commerce website were and it was really refreshing to get a couple of pointers and tips. I ended up going with his marketing company for a website redesign and have contracted them on to also do optimization for conversions since I am selling B2C.
“When we’ve spent hours and weeks on our websites, it can be super tough to step back with an outsider’s perspective. I hired Noah to help me with two pages of two different sites and the feedback he gave was fantastic! After making the suggested changes on one page, I experienced more conversions, almost immediately. His rates are affordable and the quality you get is top notch. If I ever need more help, Epidemic Marketing is where I would turn for conversion rate optimization (CRO).”
I’ve worked with Noah for a while now and I’ve learned a lot from him. Not only is he an amazing SEO, but he’s also incredible at increasing the value of each conversion through CRO (conversion rate optimization). I recently hired him to work on a big restaurant project and the recommendations led to an 80+ position increase in less than a month (the site was in pretty bad shape so it had nowhere to go but up). He’s an authority in the SEO space and he’s a pleasure to know. You can’t go wrong with Epidemic Marketing.
Epidemic and I worked on an SEO project together. I knew I needed a CRO specialist. So I drew out my ideas, then they sent me a comp to review in a matter of days. They had smart insight on how I could improve my conversions. Noah made all types of suggestions on UX, including on-page improvements that would gain us more exposure in the top of Google search. The payoff was amazing. After the new home page was published, it rocketed up to page 1, even in very competitive Water Damage searches in a major city! You cant beat working with a true expert, PLUS…you pay for what you get. And they deliver the best.
