The Leading Med Spa SEO Company
The Medspa market is booming, but it’s also a hyper-competitive industry with nearly 20,000 competing medspas competing for customers nationwide.
This makes Medical Spa SEO more important than ever before, helping med spas solidify their position in local markets, earn the trust of customers, and drive more sales.
We’ll show you the roadmap to get more leads or sales from search engines.
A 30 minute meeting to understand your companies current marketing performance.
It’s so easy! You can pick a time and date that works for YOU.
EPIDEMIC MARKETING IS A MULTI-AWARD WINNING DIGITAL AGENCY
What Are The benefits Of SEO Services For Medical Spas?
Today, more than 85% of individuals searching for Medical Spa services and treatments do so on Google. But that’s not all. Did you know that 78% of searchers never scroll past the first page of Google, with nearly 75% of clicks going to the top three search results? With that in mind, can you really afford to NOT be where your prospective customers need you to show up?
MedSpa SEO strategy aims to level the playing field and give your business the upper hand, helping rank your website for HIGH value, HIGH intent keywords like, “Med Spa Near Me”, “Medical Spa Near Me”, “Laser Hair Removal Near Me”, and more.
These rankings drive clicks, traffic, and ultimately new patient appointments for your business.
Modern patients and consumers look online to find solutions to life’s problems, including health and cosmetic concerns. By leveraging the power of medical spa SEO, your business can tap into this never-ending stream of new inquiries, siphoning up free traffic and converting those individuals into long-term customers and raving fans.
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Drive new patient traffic
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Improved brand awareness and recognition
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Trust and authority in the community
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Book more appointments
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More walk-ins
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Increase ratings and reviews
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Reduce costs of paid advertising
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Utilize re-targeting to drive conversions through the roof
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And more…
As the medical spa industry continues to grow, it is more important than ever to have a solid online presence. Medical spas offer a variety of services, such as mommy makeovers, skin treatment, massages, laser treatments, facial care, fillers and injections, and minimally invasive cosmetic procedures.
With the vast majority of people searching for these services online, it is important to have a website that appears high in the search engine results pages (SERPs).
This is where SEO comes in.
SEO is the process of optimizing a website to rank higher in the SERPs (i.e. on Google).
Almost everybody today has heard of the term SEO, but a lot of people still don’t really know what it stands for. SEO stands for “Search Engine Optimization” and is the process of optimizing a website so that it will rank higher in search engine results pages (SERPs), and consequently, receive more organic traffic.
There are a multitude of factors that go into SEO, but at its core, it is about making sure that your website is easy for both search engines and users to understand and navigate. This means using the right keywords, having a well-structured website, and ensuring that your content is high quality, engaging, and valuable to visitors.
MedSpa SEO strategies can be a complex and time-consuming process, requiring mastery of multiple disciplines (such as coding, graphic design, copywriting, citations, links, GMP (Google Business Profiles), UI/UX, and more), as well as experience navigating Google’s nearly 200 algorithmic factors and several yearly updates.
That said, it’s one of the most IMPACTFUL marketing channels that exist, delivering strong ROI month in and month out, increasing organic traffic, and ultimately translating to more sales.
ON PAGE SEO FOR MEDSPAS
On-page SEO for med spas all starts with the foundational structure, code, navigation, and layout of the website. Optimizing these factors (and more) ensures that your website is easily understandable by search engines. Following Google Webmaster guidelines, along with some special sauce and battle-tested tactics from our marketing agency, we fine-tune everything under the hood of your site to outperform the competition.
A Few of the Most Important Aspects of On Page SEO:
Page title
Page URL
Page content
Images
Meta tags
Header tags
Internal links
Anchor text
Keyword optimization
NLP
Code optimization
Optimized content
GOOGLE BUSINESS PROFILE (GBP) OPTIMIZATION FOR MED SPAS
*Formerly Google My Business (GMB)
Google Business Profile (formerly Google My Business), is an essential tool for any business with a physical location wanting to be found online. It’s a free listing that shows up in Google Maps and Search, and lets customers leave reviews and see your business’s hours, location, contact information, and photos. It’s important to add as much information as possible to your listing, so that customers can easily find and contact your business. You can also add information about your products and services, so that customers know what to expect when they visit your store or website. After you’ve created your listing, keep track of your analytics to see how customers are finding and interacting with your Med Spa online. Google My Business offers insights on where your customers are coming from, what they’re searching for, and how they interact with your listing. This information can be helpful in fine-tuning your marketing efforts and making sure that your Google My Business listing is working for you.
Google My Business for Med Spa SEO Tips:
Claim & Verify Each of Your Locations
Select the appropriate categories
Add flattering photos of your location and results
Integrate your profile on your website
Fill out all relevant fields
Regularly post (similar to social media)
Build links and citations to your listing
Solicit reviews and engage with customers
Track your analytics and adjust accordingly
CONTENT MARKETING FOR MEDICAL SPAS
As content marketing becomes more popular, so does its use for SEO purposes. Content marketing for SEO is the process of creating and publishing relevant, high-quality content to attract and engage prospects and customers, with the goal of ultimately increasing ranking, driving traffic and clicks, and converting those visitors to med spa patients.
When used correctly, content marketing can be an extremely effective tool for improving your website’s search engine ranking. That’s because search engines like Google place a high value on quality content. In fact, Google’s algorithms are designed to surface the best, most relevant, and most useful content to searchers.
This means that if you want your website to rank well in search results, you need to create content that is not only relevant and informative, but also interesting and engaging.
Generating Reviews for Med Spas
Did you know that more than 80% of prospective Med Spa patients read reviews prior to scheduling an appointment?
Search Engine Optimization is as much an art as it is a science, and with no-one but Google holding the keys to the “Page 1, Rank 1” promised land, sometimes TWO heads really are better than one.
When a medical spa SEO agency gets stumped at why their clients’ sites just aren’t moving or performing like they should, Epidemic Marketing is who they reach out to.
Our team brings a unique perspective to SEO, leveraging decades of experience across thousands of sites to formulate game-plans that are realistic, attainable, measurable and data-driven.
SEO companies who have hit a plateau come to use for fresh insight and tailor-made strategies that transform stagnant campaigns into cash printing machines.
We also act as an extension of many SEO companies, acting as a high-quality, reliable and scalable fulfillment center they can count on to get the job done right.
Quick Tips on Earning MORE Reviews:
Ask patients for reviews at all relevant opportunities
Don’t forget to send a ‘thank you’ to each patient (and ask for a review)
Focus on optimizing and improving your GMB / GBP
Utilize multiple communication channels such as email, text, and phone
Send requests for reviews in a timely manner
Monitor and respond to reviews (but be mindful of HIPPA laws)
LOCAL MEDICAL SPA SEO
Dominate Several Geographic Areas with Local MedSpa SEO
Does your MedSpa serve customers across several cities or towns? Creating location-specific, geo-optimized web pages for each area you service can help you earn more local traffic and audience.
Each page can be carefully optimized to rank for “location + medial spa’ and other relevant local keywords. Google’s proximity algorithm means that the search engine often matches local searches with local pages.
Quick Tips for Local Page Optimization:
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Use the city name in the title tag, H1, and within the first 100 words of the body text
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Incorporate local identifiers such as street names or other local entities
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Include NAP info (name, address, and phone number)
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Integrate your GMB / GBP on each page
MEDICAL SPA SEO SERVICES
High-Performance MedSpa SEO that is Proven to Drive Growth
Epidemic Marketing brings a wealth of SEO experience to the table, along with a documented track record of helping MedSpas and hundreds of other local clients dominate their respective markets.
Utilizing a playbook of proven techniques and strategies, we offer a full range of SEO services designed to help you outperform the competition, earn more patients, and boost your bottom line.
Reach out today to find out how we can help take your medical spa to the next level.
The service offered By Noah and His team is superb. They understand exactly what needs to be done to provide an unrivaled service for the client. Their response times are fast and they have gone above and beyond what I have asked of them. I would recommend them without hesitation. If your looking for a client-oriented team that delivers, look no further.
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Called around to a few different places in the Carlsbad area and found Epidemic Marketing to be the most responsive and straight-forward internet marketing firm. Noah listened to me and asked what my goals for my e-commerce website were and it was really refreshing to get a couple of pointers and tips. I ended up going with his marketing company for a website redesign and have contracted them on to also do optimization for conversions since I am selling B2C.
“When we’ve spent hours and weeks on our websites, it can be super tough to step back with an outsider’s perspective. I hired Noah to help me with two pages of two different sites and the feedback he gave was fantastic! After making the suggested changes on one page, I experienced more conversions, almost immediately. His rates are affordable and the quality you get is top notch. If I ever need more help, Epidemic Marketing is where I would turn for conversion rate optimization (CRO).”
I’ve worked with Noah for a while now and I’ve learned a lot from him. Not only is he an amazing SEO, but he’s also incredible at increasing the value of each conversion through CRO (conversion rate optimization). I recently hired him to work on a big restaurant project and the recommendations led to an 80+ position increase in less than a month (the site was in pretty bad shape so it had nowhere to go but up). He’s an authority in the SEO space and he’s a pleasure to know. You can’t go wrong with Epidemic Marketing.
Epidemic and I worked on an SEO project together. I knew I needed a CRO specialist. So I drew out my ideas, then they sent me a comp to review in a matter of days. They had smart insight on how I could improve my conversions. Noah made all types of suggestions on UX, including on-page improvements that would gain us more exposure in the top of Google search. The payoff was amazing. After the new home page was published, it rocketed up to page 1, even in very competitive Water Damage searches in a major city! You cant beat working with a true expert, PLUS…you pay for what you get. And they deliver the best.
