The Medspa market is booming, but it’s also a hyper-competitive industry with nearly 20,000 competing medspas competing for customers nationwide.
This makes Medical Spa SEO more important than ever before, helping med spas solidify their position in local markets, earn the trust of customers, and drive more sales.
We’ll show you the roadmap to get more leads or sales from search engines.
We’ll show you the roadmap to get more leads or sales from search engines.
EPIDEMIC MARKETING IS A MULTI-AWARD WINNING DIGITAL AGENCY
(Includes a free competition analysis)
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What Are The benefits Of SEO Services For Medical Spas?
Today, more than 85% of individuals searching for Medical Spa services and treatments do so on Google. But that’s not all. Did you know that 78% of searchers never scroll past the first page of Google, with nearly 75% of clicks going to the top three search results? With that in mind, can you really afford to NOT be where your prospective customers need you to show up?
MedSpa SEO aims to level the playing field and give your business the upper hand, helping rank your website for HIGH value, HIGH intent keywords like, “Med Spa Near Me”, “Medical Spa Near Me”, “Laser Hair Removal Near Me”, and more.
These rankings drive clicks, traffic, and ultimately new patient appointments for your business.
Modern patients and consumers look online to find solutions to life’s problems, including health and cosmetic concerns. By leveraging the power of medical spa SEO, your business can tap into this never-ending stream of new inquiries, siphoning up free traffic and converting those individuals into long-term customers and raving fans.
As the medical spa industry continues to grow, it is more important than ever to have a solid online presence. Medical spas offer a variety of services, such as mommy makeovers, massages, laser treatments, fillers and injections, and minimally invasive cosmetic procedures.
With the vast majority of people searching for these services online, it is important to have a website that appears high in the search engine results pages (SERPs).
This is where SEO comes in.
SEO is the process of optimizing a website to rank higher in the SERPs (i.e. on Google).
Almost everybody today has heard of the term SEO, but a lot of people still don’t really know what it stands for. SEO stands for “Search Engine Optimization” and is the process of optimizing a website so that it will rank higher in search engine results pages (SERPs), and consequently, receive more organic traffic.
There are a multitude of factors that go into SEO, but at its core, it is about making sure that your website is easy for both search engines and users to understand and navigate. This means using the right keywords, having a well-structured website, and ensuring that your content is high quality, engaging, and valuable to visitors.
MedSpa SEO can be a complex and time-consuming process, requiring mastery of multiple disciplines (such as coding, graphic design, copywriting, citations, links, GMP (Google Business Profiles), UI/UX, and more), as well as experience navigating Google’s nearly 200 algorithmic factors and several yearly updates.
That said, it’s one of the most IMPACTFUL marketing channels that exist, delivering strong ROI month in and month out, increasing organic traffic, and ultimately translating to more sales.
ON PAGE SEO FOR MEDSPAS
On-page SEO for med spas all starts with the foundational structure, code, navigation, and layout of the website. Optimizing these factors (and more) ensures that your website is easily understandable by search engines. Following Google Webmaster guidelines, along with some special sauce and battle-tested tactics from our agency, we fine-tune everything under the hood of your site to outperform the competition.
A Few of the Most Important Aspects of On Page SEO:
GOOGLE BUSINESS PROFILE (GBP) OPTIMIZATION FOR MED SPAS
*Formerly Google My Business (GMB)
Google Business Profile (formerly Google My Business), is an essential tool for any business with a physical location wanting to be found online. It’s a free listing that shows up in Google Maps and Search, and lets customers leave reviews and see your business’s hours, location, contact information, and photos. It’s important to add as much information as possible to your listing, so that customers can easily find and contact your business. You can also add information about your products and services, so that customers know what to expect when they visit your store or website. After you’ve created your listing, keep track of your analytics to see how customers are finding and interacting with your Med Spa online. Google My Business offers insights on where your customers are coming from, what they’re searching for, and how they interact with your listing. This information can be helpful in fine-tuning your marketing efforts and making sure that your Google My Business listing is working for you.
Google My Business for Med Spa SEO Tips:
Claim & Verify Each of Your Locations
Select the appropriate categories
Add flattering photos of your location and results
Integrate your profile on your website
Fill out all relevant fields
Regularly post (similar to social media)
Build links and citations to your listing
Solicit reviews and engage with customers
Track your analytics and adjust accordingly
CONTENT MARKETING FOR MED SPAS
As content marketing becomes more popular, so does its use for SEO purposes. Content marketing for SEO is the process of creating and publishing relevant, high-quality content to attract and engage prospects and customers, with the goal of ultimately increasing ranking, driving traffic and clicks, and converting those visitors to med spa patients.
When used correctly, content marketing can be an extremely effective tool for improving your website’s search engine ranking. That’s because search engines like Google place a high value on quality content. In fact, Google’s algorithms are designed to surface the best, most relevant, and most useful content to searchers.
This means that if you want your website to rank well in search results, you need to create content that is not only relevant and informative, but also interesting and engaging.
Generating Reviews for Med Spas
Did you know that more than 80% of prospective Med Spa patients read reviews prior to scheduling an appointment?
Search Engine Optimization is as much an art as it is a science, and with no-one but Google holding the keys to the “Page 1, Rank 1” promised land, sometimes TWO heads really are better than one.
When SEO companies get stumped at why their clients’ sites just aren’t moving or performing like they should, Epidemic Marketing is who they reach out to.
Our team brings a unique perspective to SEO, leveraging decades of experience across thousands of sites to formulate game-plans that are realistic, attainable, measurable and data-driven.
SEO companies who have hit a plateau come to use for fresh insight and tailor-made strategies that transform stagnant campaigns into cash printing machines.
We also act as an extension of many SEO companies, acting as a high-quality, reliable and scalable fulfillment center they can count on to get the job done right.
Quick Tips on Earning MORE Reviews:
LOCAL MEDICAL SPA SEO
Dominate Several Geographic Areas with Local MedSpa SEO
Does your MedSpa serve customers across several cities or towns? Creating location-specific, geo-optimized web pages for each area you service can help you earn more local traffic.
Each page can be carefully optimized to rank for “location + medial spa’ and other relevant local keywords. Google’s proximity algorithm means that the search engine often matches local searches with local pages.
Quick Tips for Local Page Optimization:
MEDICAL SPA SEO SERVICES
High-Performance MedSpa SEO that is Proven to Drive Growth
Epidemic Marketing brings a wealth of SEO experience to the table, along with a documented track record of helping MedSpas and hundreds of other local clients dominate their respective markets.
Utilizing a playbook of proven techniques and strategies, we offer a full range of SEO services designed to help you outperform the competition, earn more patients, and boost your bottom line.
Reach out today to find out how we can help take your medical spa to the next level.