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Trees By Jake Tree Service - 2026 SEO / AIO / GEO Growth Case Study
How New Local SEO, Content, and AI-Search Strategies Helped Trees by Jake Accelerate Growth in a More Competitive Search Landscape
Trees by Jake
Tree Service, Tree Removal, Tree Trimming, Arborist Services
Tulsa, Oklahoma and surrounding service areas
Long-term SEO, local SEO, content strategy, technical SEO, Google Business Profile optimization, and AI-search visibility optimization
January 1, 2026 through June 21, 2026, compared against the previous equivalent period
Last 12 months
Current Waikay reporting
Visibility:
Current 225-point map grid tracking
Summary
Trees by Jake was already a long-term SEO client, but after shifting into a more advanced 2026 strategy focused on local entity optimization, service-area refinement, topical authority, technical SEO, Google Business Profile optimization, and AI-search visibility, the campaign generated 11.8K organic clicks, 2M search impressions, 16% organic click growth, 2.7K non-branded clicks, 33% branded click growth, 20.44K Google Business Profile views, 2.32K GBP customer actions, and dominant Local Pack visibility across Tulsa for high-intent tree service searches.
Overview
Trees by Jake is a Tulsa-based tree service company providing tree removal, tree trimming, emergency tree service, arborist-related services, stump grinding, storm cleanup, and commercial tree care.
This is not a “from zero” case study.
Trees by Jake has been a long-term Epidemic Marketing client with an established digital presence. The stronger and more accurate story is that 2026 marked a new phase of the campaign.
Instead of simply maintaining rankings, the strategy evolved toward:
- Deeper local entity optimization
- Service-area page refinement
- Technical SEO cleanup
- AI-search and LLM retrievability
- Topical authority development
Internal linking improvements - Google Business Profile optimization
- Content built around both commercial and informational tree-care intent
The goal was to strengthen visibility across traditional organic search, Google Maps, the Local Pack, and emerging AI-powered discovery systems while continuing to generate traffic from high-intent local tree-service searches.
So far in 2026, that strategy has helped Trees by Jake increase organic clicks, strengthen non-branded discovery, grow branded demand, improve keyword distribution, expand visibility across key topical clusters, dominate local map-grid rankings for high-value searches, and build stronger AI-search recognition across important service entities.
Why 2026 Search Performance Requires a Different Lens
The search landscape has changed.
In 2026, local SEO is no longer just about rankings, impressions, and traditional website clicks. Search results are more crowded, AI Overviews are absorbing more attention, local packs and maps are taking up more SERP real estate, and users are increasingly using AI tools for early-stage research, service comparisons, and recommendation-style queries.
That means some customer journeys now happen before the website click.
A user might first encounter a business through:
- A Google AI Overview
- A local pack result
- A Google Business Profile panel
- A map result
- An AI-generated answer
- A blog article
- A service-area page
- A recommendation-style query
- A repeat search after seeing the brand elsewhere
Then, instead of clicking immediately from that first exposure, they may return later through a branded search, a direct visit, a phone call, or a Google Business Profile action.
Because of that, modern SEO performance should be evaluated across multiple signals:
- Organic clicks
- Non-branded discovery
- Branded search growth
- Google Business Profile actions
- Local Pack visibility
- Map grid coverage
- AI-search visibility
- Entity recognition
- Conversion-oriented visibility
Trees by Jake’s 2026 data is strong because it shows growth across several of those signals at once.
The campaign increased organic clicks, grew non-branded clicks, significantly increased branded search demand, maintained strong GBP engagement, built dominant map-grid visibility, and developed measurable AI-search visibility across brand, local service, and high-value service entities.
Results Snapshot
From January 1, 2026 through June 21, 2026, compared against the previous equivalent period, Trees by Jake generated:
- Organic clicks
- Non-branded discovery
- Branded search growth
- Google Business Profile actions
- Local Pack visibility
- Map grid coverage
- AI-search visibility
- Entity recognition
- Conversion-oriented visibility
organic clicks
organic impressions
growth in
organic
clicks
non-branded clicks
growth in non-branded clicks
branded clicks
growth in branded clicks
branded click share
Stronger visibility across high-value commercial and informational tree-care searches
Even though total impressions were lower than the previous period, click volume increased. That is an important signal because it shows the campaign is not just expanding visibility broadly. It is improving traffic quality and earning more clicks from the searches that matter.
That matters even more in 2026, where many sites are seeing click pressure from AI Overviews, zero-click results, richer SERP features, and Google-owned surfaces that answer more of the query before a user ever reaches a website.
In that environment, 16% organic click growth is a stronger outcome than it may appear at first glance.
Branded Search Growth as an AI Visibility Signal
One of the strongest indicators from the 2026 data is the increase in branded search demand.
From January 1, 2026 through June 21, 2026, Trees by Jake generated
branded clicks
growth in branded clicks
branded click share
This branded growth matters because modern discovery paths are less linear than they used to be.
A potential customer may first encounter Trees by Jake through:
- An AI-generated answer
- A Google AI Overview
- A local pack result
- A map result
- A blog article
- A service-area page
- A recommendation-style search
- A repeat search after seeing the brand elsewhere
Then, instead of converting immediately, they may later search directly for “Trees by Jake” or “Trees by Jake Tulsa.”
That makes branded organic growth a useful signal of market recognition.
In a 2026 search environment where AI tools, AI Overviews, local packs, and SERP features often influence discovery before the final click, growth in branded searches can indicate that more users are becoming aware of the business through upstream visibility and then returning through traditional organic search.
This is especially relevant because Trees by Jake also showed measurable AI-search visibility across multiple entities, including:
Taken together, branded search growth and AI visibility suggest that the campaign is not only generating direct clicks. It is also increasing the likelihood that Trees by Jake is being surfaced, recognized, remembered, and searched by name.
That is exactly what modern local SEO should do: create demand across multiple discovery surfaces, then capture that demand through organic search, Maps, Google Business Profile, and branded queries.
Google Business Profile Performance
For a local tree service company, Google Business Profile is one of the most important lead-generation channels because customers often call directly from Google Search or Google Maps when they need urgent help.
Over the last 12 months, Trees by Jake’s Google Business Profile generated:
total profile views
total customer actions
website
clicks
phone
calls
direction requests
image views
reviews
average rating
The profile generated most of its visibility through Google Search, with mobile search accounting for 12.79K views and desktop search contributing 6.46K views. Google Maps contributed additional discovery across desktop and mobile.
The GBP audit also showed no suspected duplicate listings, which helps preserve local ranking clarity and prevents competing profile signals from splitting local visibility.
Actual customer engagement is likely higher than what is shown in reporting. As with most local SEO campaigns, many customers move across multiple touchpoints before converting, including Google Search, Maps, branded search, referrals, saved phone numbers, repeat visits, and direct calls.
Local Pack and Map Grid Dominance
One of the strongest outcomes of the 2026 strategy was Trees by Jake’s expanded Google Maps and Local Pack visibility across Tulsa.
For local service businesses, ranking close to the physical business location is expected. The harder and more valuable outcome is expanding Local Pack visibility across a wider service radius.
In competitive, dense metro areas, the average local business typically ranks for Google Maps and Local Pack searches within roughly a 3 to 5 mile radius of its physical location. Trees by Jake’s map grid reports show visibility extending well beyond a narrow proximity zone, with strong rankings across a broad Tulsa scan area.
The map grid tracking used:
- 225 ranking pins
- 0.75 miles between each pin
- Ranking positions shown at each grid point
- Positions 1, 2, and 3 representing Local Pack visibility
- Average ranking calculated across the full grid
This gives a much more complete view of local search performance than a single keyword ranking screenshot.
A single rank check can show where a business ranks from one location. A map grid shows how that business performs across an entire market.
Map Grid Ranking Performance
| KEYWORD | AVERAGE RANK | Local Pack Coverage |
|---|---|---|
| Tulsa arborist | 1.61 | 96% |
| Best tree service in Tulsa | 1.68 | 89% |
| Tulsa tree removal | 1.75 | 88% |
| Tulsa emergency tree removal | 1.82 | 88% |
| Emergency tree services Tulsa | 2.06 | 82% |
| Tulsa tree service | 2.20 | 80% |
| Emergency tree service | 3.34 | 63% |
| Arborist near me | 3.70 | 52% |
| Arborist | 3.73 | 55% |
| Tree trimmers near me | 3.80 | 60% |
For the highest-value commercial searches, Trees by Jake is not merely present in the map results. The business is ranking in Local Pack positions across large portions of the Tulsa grid.
The strongest examples include:
“tulsa arborist” with an average grid rank of
“best tree service in Tulsa” with an average grid rank of
“tulsa tree removal” with an average grid rank of
“Tulsa emergency tree removal” with an average grid rank of
“emergency tree services Tulsa” with an average grid rank of
“tulsa tree service” with an average grid rank of
These are not vanity keywords.
They represent high-intent local service searches from people actively looking for tree removal, emergency tree service, arborist help, and tree service providers in Tulsa.
Why the Map Grid Data Matters
Local search is highly proximity-driven.
Most businesses perform well close to their address and weaken quickly as the searcher moves farther away. In competitive markets, that often limits meaningful Local Pack visibility to a relatively narrow area around the business location.
Trees by Jake’s map grid performance shows something stronger.
The business is earning Local Pack visibility across a broad geographic footprint, not just immediately around its office location.
That means the campaign is helping Trees by Jake compete across more of the Tulsa market, including searches where proximity alone would not be enough.
This level of map visibility is especially valuable for emergency and high-intent searches. When someone searches for “tree removal Tulsa,” “Tulsa emergency tree removal,” “emergency tree services Tulsa,” or “best tree service in Tulsa,” appearing in the top 1-3 map results can directly influence who gets the call.
Local Visibility Interpretation
The map grid data shows that Trees by Jake has built strong local authority across multiple types of commercial intent:
- Arborist searches
- Tree removal searches
- Emergency tree service searches
- General tree service searches
- Best-provider searches
- Near-me searches
- Tree trimming searches
This supports the broader campaign thesis: the 2026 strategy is not just improving rankings in a narrow area. It is expanding the company’s local search footprint across Tulsa and helping the business show up where customers are actually searching.
In a competitive local service market, that kind of grid-wide visibility is a major advantage.
Non-Branded Search Growth
One of the most important indicators of SEO health is non-branded traffic.
So far in 2026, Trees by Jake generated:
non-branded clicks
growth in non-branded clicks
branded
clicks
growth in branded clicks
Non-branded clicks represent people who are not simply searching for Trees by Jake by name.
They are searching for tree service needs, tree problems, emergency help, and Oklahoma-specific tree-care topics before they have already chosen a provider.
The campaign is helping Trees by Jake get discovered earlier in the customer journey.
The combination of non-branded growth and branded growth is especially valuable. It suggests that the campaign is supporting both discovery and demand capture: users are finding Trees by Jake through broader search visibility, then more of them are returning through brand-driven search behavior.
Topic Cluster Growth
The 2026 strategy produced meaningful growth across several important topic clusters.
| Topic Cluster | Clicks | Growth | Impressions | Growth |
|---|---|---|---|---|
| Geographic Locations: Oklahoma / Arkansas | 1.4K | +26% | 106.1K | +29% |
| Fruit Trees & Growing | 524 | +59% | 19.5K | +48% |
| Tree Safety & Pest Concerns | 419 | +29% | 24.2K | +19% |
| Specific Tree Types | 380 | +75% | 140.3K | +169% |
| Emergency Tree Services | 37 | +208% | 134.5K | -30% |
| Pricing & Cost Information | 18 | +800% | 15.3K | +57% |
This topical mix is important because it covers both sides of the search journey.
First, it supports commercial-intent users looking for tree service, tree removal, emergency work, and local providers.
Second, it captures research-intent users looking for Oklahoma tree species, tree health, planting advice, pet safety, and tree problems.
That combination builds durable topical authority and improves the site’s ability to rank across both lead-generation and educational searches.
Content Group Performance
The strongest content groups so far in 2026 included:
| Content Group | Clicks | Growth | Impressions | Growth |
|---|---|---|---|---|
| Blog Articles | 9.7K | 9.7K | 1.1M | -35% |
| Homepage | 741 | 741 | 396.7K | -61% |
| Tulsa Services | 207 | 207 | 501.7K | -60% |
| Main Pages | 180 | 180 | 213.4K | -30% |
| Other Location Services | 163 | 163 | 48.5K | +74% |
The blog article group was the largest driver of organic clicks, generating 9.7K clicks so far in 2026.
That shows the content strategy is doing meaningful work beyond simple service pages. The blog is helping Trees by Jake capture broad homeowner search demand while reinforcing topical relevance around Oklahoma tree care, tree health, storm damage, and tree species.
The homepage also saw strong click growth at +45%, showing that core brand and domain visibility improved during the same period.
That homepage growth also supports the branded search story. As more users encounter Trees by Jake across informational content, AI-assisted discovery, maps, and local search results, more of them appear to be returning through branded or homepage-driven search behavior.
Top Performing Pages
Several pages generated significant organic visibility so far in 2026.
| Page / Topic | Clicks | Growth | Impressions | Growth |
|---|---|---|---|---|
| Trees that are dangerous to pets | 2.7K | +11% | 217.7K | +7% |
| 10 fastest-growing trees in Oklahoma | 2.2K | +19% | 119.6K | +54% |
| Fruit trees that grow well in Oklahoma | 2K | +44% | 108.1K | +70% |
| Root rot in trees | 854 | -29% | 104K | +10% |
| GMB-tracked website click URL | 788 | +57% | 93.2K | +12% |
| Homepage | 741 | +45% | 396.7K | -61% |
| Tree cankers | 333 | -31% | 44.9K | +1% |
| Flowering trees for spring | 311 | -51% | 88.8K | +180% |
| Beware of the Bradford pear | 290 | +107% | 64.1K | +318% |
| Eastern redbud | 224 | +79% | 65.6K | +60% |
This is a strong example of topical authority compounding over time.
The highest-performing pages are not only direct service pages. They are educational assets that strengthen the site’s relationship to Oklahoma tree care, tree health, tree species, landscaping, pet safety, and homeowner concerns.
That helps the site become more than a local service brochure. It becomes a tree-care resource with broader semantic relevance.
In an AI-driven search environment, this matters. Educational assets help build the entity relationships and topical context that make a brand easier for search engines and AI systems to understand, retrieve, and associate with relevant questions.
High-Intent Query Growth
As part of the campaign, we measured Mainzer’s visibility across AI-powered search ecosystems using independent third-party analysis.
- trees by jake
- trees by jake tulsa
- tree removal tulsa
- tree service tulsa
- local tree cutters
- 24 hour emergency tree service
- oak tree removal
- emergency services for trees
- tree and debris removal near me
- stump grinder company
Several of these searches indicate direct commercial intent. Users searching for tree removal, emergency tree service, tree trimming, arborist services, and local tree cutters are often close to contacting a provider.
The campaign also expanded visibility for broader topical searches such as:
- what fruit trees grow in Oklahoma
- Oklahoma state tree
- best trees to plant in Oklahoma
- best fruit trees for Oklahoma
- fruit trees in Oklahoma
- fast growing trees in Oklahoma
These informational searches may not all convert immediately, but they help build topical authority around Oklahoma trees and tree care.
That topical authority supports the commercial pages by strengthening the site’s overall relevance in the tree-care space.
Query Growth Examples
So far in 2026, Trees by Jake saw growth across a mix of branded, commercial, and informational queries.
| Query | Clicks | Growth | Impressions | Growth |
|---|---|---|---|---|
| trees by jake | 593 | +60% | 2.2K | +102% |
| trees by jake tulsa | 153 | +99% | 515 | +18% |
| what fruit trees grow in Oklahoma | 64 | +205% | 593 | +63% |
| tree removal tulsa | 52 | +16% | 2.5K | -12% |
| best fruit trees for Oklahoma | 43 | +30% | 552 | +39% |
| fruit trees in Oklahoma | 43 | +65% | 451 | +24% |
| fruit trees that grow in Oklahoma | 42 | +24% | 561 | +48% |
This spread is useful because it shows the campaign is not dependent on one type of search.
It is growing across:
The branded query growth is especially important. “Trees by Jake” and “Trees by Jake Tulsa” both saw strong click growth, suggesting that more users are searching for the company directly after becoming aware of it through other discovery surfaces.
In 2026, that can include organic search, Google Business Profile exposure, Local Pack visibility, informational content, AI Overviews, and AI-assisted recommendation behavior.
The Challenge
Trees by Jake operates in a competitive local service vertical where customers often need urgent help and compare providers quickly.
The campaign had to support visibility across multiple layers of search intent:
- Emergency tree service
- Tree removal
- Tree trimming
- Arborist-related searches
- Stump grinding
- Storm damage
- Local Tulsa service searches
- Oklahoma tree-care questions
- Service-area searches outside the core Tulsa market
- AI-powered discovery and answer engines
The challenge was not simply to rank for “tree service Tulsa.”
The real opportunity was to build a broader search ecosystem that could:
- Drive local leads
- Reinforce Google Business Profile visibility
- Expand topical authority
- Capture Oklahoma tree-care searches
- Support city and service pages
- Improve AI-search retrievability
- Build a long-term moat against local competitors
The changing search landscape made this even more important. With more answers being surfaced directly inside Google results and AI tools, Trees by Jake needed to become more than a website with service pages. It needed to become a recognizable, retrievable, locally relevant tree-care entity.
2026 SEO Strategy
The 2026 strategy focused on three parallel objectives.
Strengthen Local Commercial Visibility
This included improving visibility for searches tied directly to service demand, such as:
- tree service Tulsa
- tree removal Tulsa
- tree trimming Tulsa
- emergency tree service
- arborist Tulsa
- large tree removal Tulsa
- stump grinding Tulsa
- tree service Broken Arrow
- tree service Owasso
Expand Topical Authority
The campaign built a broader content footprint around:
- Oklahoma trees
- tree health
- tree diseases
- tree pests
- tree safety
- storm damage
- tree species
- planting guidance
- fast-growing trees
- fruit trees
- pet safety and toxic plants
Improve Technical, Local, and AI Search Signals
The campaign also focused on:
- Technical cleanup
- Redirect fixes
- Schema improvements
- Internal linking
- Metadata updates
- GBP optimization
- Local backlink acquisition
- AI-search and LLM retrievability improvements
This combination helped the site perform across traditional Google Search, Google Maps, and AI-driven discovery systems.
Work Completed
Asana project history shows that Epidemic Marketing originally handled major website build and launch work for Trees by Jake, including:
- Website redesign planning
- Design approval
- Subpage design
- Development handoff
- Staging server review
- Pre-launch checklist
- Launch execution
- Post-launch review
- Main service page creation
- Service page image updates
- Schema review and staging QA
The site foundation was not treated as a one-time build. It became the base for years of SEO growth, content expansion, local visibility improvements, and ongoing technical optimization.
Monthly SEO Program
Recent Asana project work shows Trees by Jake operating on a structured monthly SEO package that includes:
This is the right structure for a mature local SEO campaign because it balances:
- New content
- Existing content improvement
- Local SEO
- Technical quality
- Authority building
- Reporting and performance review
Service Area Optimization
A major recent focus has been improving city and service pages so they are more locally useful rather than generic duplicate location pages.
One example from the Asana work is the Broken Arrow tree service page revamp.
The audit identified opportunities to improve the page by adding:
- More Broken Arrow-specific content
- Local tree types
- Climate and weather considerations
- Local permit or service-area relevance
- Insurance information
- Equipment information
- Stronger opening copy
- More localized H2s
- Better schema coverage
- Improved map implementation
This is the kind of work that helps a service-area page become genuinely useful and location-relevant instead of thin SEO content.
It also supports AI-search retrievability. A more specific, locally grounded page gives search engines and AI systems clearer signals about where the company works, what services it provides, and why it is relevant to that local market.
Content Strategy
The content strategy focused on creating practical, high-value tree-care resources that match how homeowners actually search.
Recent approved or planned content included:
- Assessing Your Trees After a Storm: Removal or Pruning?
- Crane-Assisted Tree Removal in Tulsa: Why It’s the Safest Option
- What Plants Are Toxic to Dogs?
- How to Tell If a Tree Is Dead or Dying Before It Becomes Dangerous
- Storm-Damaged Trees: 5 Essential Tips to Spot Danger Before It Gets Worse
- 10 Fastest-Growing Trees in Oklahoma That Thrive in Any Landscape
- The Ultimate Guide to Fruit Trees That Grow Well in Oklahoma
- What Do You Do When a Tree Falls on a House?
This content strategy is strong because it supports multiple business goals at once.
It captures:
- Emergency intent
- Tree safety intent
- Storm damage intent
- Informational tree-care searches
- Oklahoma-specific tree searches
- Homeowner decision-making searches
- AI-search retrievability opportunities
The topics are specific, useful, and aligned with real homeowner concerns.
They also map well to the kinds of questions users now ask AI systems, such as whether a damaged tree should be removed, whether a tree is dangerous, what to do after storm damage, or who can handle large tree removal in Tulsa.
Technical SEO Improvements
Recent technical work included:
- Redirect cleanup
- Fixing links to redirected URLs
- Reviewing unnecessary test pages
- Invalid schema structure fixes
- Plugin vulnerability review
- Metadata updates
- Post-publish SEO audits
- Page speed review
- OG tag updates
- Indexing checks
- H1 and heading tag review
- Alt text review
- Internal linking updates
Specific metadata updates were prepared for several important informational pages, including:
- What Plants Are Toxic to Dogs?
- How to Tell If a Tree Is Dead or Dying Before It Becomes Dangerous
- Storm-Damaged Trees: 5 Essential Tips to Spot Danger Before It Gets Worse
- 10 Fastest-Growing Trees in Oklahoma That Thrive in Any Landscape
- The Ultimate Guide to Fruit Trees That Grow Well in Oklahoma
- What Do You Do When a Tree Falls on a House?
This technical layer matters because the site already has significant visibility.
At this stage, small improvements to metadata, crawlability, schema, internal links, and indexing can compound across hundreds or thousands of rankings.
It also matters for AI visibility. Clean technical structure, schema, headings, metadata, and internal links help search systems better understand the relationships between entities, services, locations, and informational topics.
Internal Linking and Authority Building
The campaign included dedicated internal linking work and backlink acquisition.
The Asana project includes specific workflows for:
- Internal linking assignments
- Local backlink opportunity discovery
- Outreach-based backlink acquisition
- Non-local backlink ordering
- Post-publish audits
- Quarterly reviews
This is important because Trees by Jake has a large content footprint.
Without intentional internal linking, strong blog content can become isolated. Internal linking helps distribute relevance from high-performing informational pages to commercial service pages and location pages.
That supports:
It also improves AI-search readiness by creating clearer relationships between informational content, service pages, location pages, and the business entity itself.
Google Business Profile Strategy
The Google Business Profile campaign focused on sustaining local visibility and engagement while reinforcing the business’s authority in the Tulsa market.
GBP strengths included:
total views
customer actions
calls
website clicks
direction requests
image views
reviews
average rating
No
suspected duplicate listings
The profile’s review count, rating, image engagement, and customer action data give it strong local trust signals.
The map grid data also showed that Trees by Jake is not just visible in a narrow area around its address. It is ranking across a broad Tulsa footprint for several of the highest-value commercial tree-service keywords.
This profile is not just a brand asset. It is a conversion asset.
It also supports the broader 2026 search journey. In many cases, users do not need to click through to the website to make a decision. They can compare providers, read reviews, view photos, click to call, request directions, or return later through a branded search.
That is why GBP engagement remains such an important part of the total SEO story.
AI Search Visibility and GEO/AIO Performance
The campaign also has a strong AI-search visibility angle.
Waikay reports show Trees by Jake earning AI visibility across brand, local service, arborist, and large-tree-removal entities.
Brand-Level AI Visibility
For the brand overview, Trees by Jake achieved:
- AI Knowledge Score: 55
- Status: Above competitors
- Strong visibility in ChatGPT and Gemini-based scoring
- Inclusion in Gemini training data
The brand knowledge map showed associations with:
- Tree care
- Stump grinding
- Emergency service
- Tulsa
- Oklahoma
- Arborist
- Reviews
- Service experience
- Professional tree care
- Contact information
- Safety
- Equipment
This indicates that AI systems are beginning to connect the brand with the right service and local entities.
Tree Service Tulsa AI Visibility
For the entity “tree service Tulsa,” Trees by Jake achieved:
- AI Knowledge Score: 51
- Strong Sonar score
- Strong ChatGPT score
- Strong Gemini Grounded score
- Competitive but not yet dominant status
This is a useful finding because it shows both visibility and opportunity.
The campaign has a clear path to improve AI-search presence around the core commercial entity “tree service Tulsa” through deeper entity coverage, service-area refinement, FAQs, schema, and local content improvement.
Arborist Tulsa AI Visibility
For “arborist Tulsa,” Trees by Jake achieved:
- AI Knowledge Score: 68
- Status: Above competitors
- Strong Gemini visibility
- Inclusion in Gemini training data
This is an important win because “arborist Tulsa” is a higher-trust, expertise-driven query.
Ranking and retrieval strength around arborist terms helps support the business’s authority beyond basic tree removal or trimming.
Large Tree Removal Tulsa AI Visibility
For “large tree removal Tulsa,” Trees by Jake achieved:
- AI Knowledge Score: 71
- Status: Above competitors
- Strong cross-platform AI visibility
- Inclusion in Gemini training data
This is especially valuable because large tree removal is a high-intent, high-value service category.
AI visibility around this topic supports future search behavior as users increasingly rely on AI assistants and AI-generated results to compare providers.
Why AI Visibility Matters Here
Tree service is a local emergency and trust-based category.
When users search with AI tools, they are likely to ask questions like:
- Who is the best tree removal company in Tulsa?
- Who handles large tree removal near me?
- What should I do after storm damage?
- Do I need pruning or removal?
- Is this tree dangerous?
- Who offers emergency tree service in Tulsa?
To show up in those environments, the site needs more than keywords.
It needs clear entity relationships, service expertise, local relevance, trust signals, and content that AI systems can retrieve and summarize.
Trees by Jake is already positioned well in several AI-visibility categories, especially brand-level recognition, arborist terms, and large tree removal.
The branded search growth supports this story. If more people are discovering Trees by Jake through AI-influenced surfaces, local packs, content, and maps, it makes sense that more of them would later search for the company by name.
That is why branded growth is not just a brand metric. In the 2026 search environment, it can be a sign of visibility translating into recognition.
Why This Worked
The campaign worked because it combined local SEO, topical authority, technical optimization, content strategy, Google Business Profile optimization, and AI-search readiness into one system.
The growth did not come from one tactic.
It came from stacking:
- Strong website foundation
- Long-term content development
- Service-area optimization
- Google Business Profile management
- Map grid visibility expansion
- Technical cleanup
- Metadata improvements
- Schema improvements
- Internal linking
- Backlink acquisition
- Review strength
- Image engagement
- Local entity signals
- AI-search retrievability
This created a site and local profile that perform across multiple layers of search:
- Google organic
- Google Maps
- Local Pack
- Branded search
- Non-branded commercial search
- Informational search
- AI-powered retrieval systems
That is what makes the campaign durable.
Business Impact
Trees by Jake has built one of the stronger search footprints in its market.
The business now has:
- Strong organic search visibility
- Significant non-branded traffic
- Growing branded search demand
- Major GBP engagement
- Strong review trust signals
- Dominant map grid visibility for high-intent local searches
- High-performing informational content
- Strong topical authority around Oklahoma tree care
- AI-search visibility across several key entities
The campaign has helped Trees by Jake become more than a tree service company with a website.
It has become a recognized tree-care resource and local service provider across Tulsa-area search.
In a search landscape where more clicks are being absorbed by AI Overviews, SERP features, maps, and zero-click results, the campaign has continued to grow meaningful visibility signals across the channels that matter.
Best Framing for This Case Study
Because Trees by Jake is a long-term client, the strongest framing is:
2026 SEO Strategy Acceleration
This avoids pretending the campaign started from zero.
It positions the work more accurately as a long-term SEO asset that saw meaningful acceleration after new local, technical, content, and AI-search strategies were implemented in 2026.
The story is not:
“We launched a new campaign from scratch.”
The story is:
“We took an established long-term SEO client and unlocked new growth in 2026 by evolving the strategy around local entity optimization, service-area refinement, technical SEO, topical authority, AI-search visibility, and expanded Google Maps coverage.”
That is a more credible and more compelling story.
Conclusion
Trees by Jake demonstrates what strong local SEO looks like in 2026.
The campaign did not only grow rankings or traffic. It helped the business remain visible and memorable in a search environment where user behavior is fragmented across Google Search, Maps, AI Overviews, local packs, Google Business Profiles, and AI assistants.
So far in 2026, the campaign generated:
total views
organic impressions
organic click growth
non-branded clicks
non-branded click growth
branded clicks
branded click growth
Google Business Profile views
GBP customer actions
phone
calls
GBP website clicks
direction requests
image
views
average grid rank for “tulsa arborist”
average grid rank for “best tree service in Tulsa”
average grid rank for “tulsa tree removal”
average grid rank for “Tulsa emergency tree removal”
average grid rank for “emergency tree services Tulsa”
average grid rank for “tulsa tree service”
AI Knowledge Score of 55 for the brand
AI Knowledge Score of 51 for “tree service Tulsa”
AI Knowledge Score of 68 for “arborist Tulsa”
AI Knowledge Score of 71 for “large tree removal Tulsa”
The branded search growth is especially important. In an AI-influenced search environment, users may first discover a company through AI summaries, map results, local packs, informational content, or recommendation-style searches before later searching for the brand directly.
Trees by Jake’s branded search growth suggests that the campaign is helping the business become more recognizable, not just more clickable.
Combined with strong GBP engagement, dominant map grid visibility, and AI Knowledge Scores across brand, “tree service Tulsa,” “arborist Tulsa,” and “large tree removal Tulsa,” the campaign shows how local SEO can compound across both traditional and emerging search channels.
For a competitive local service business, this is the kind of SEO that matters now: not just traffic, but visibility, recognition, retrievability, local trust, customer engagement, and future readiness for AI-powered discovery.
