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Dominate Local Search with Google Local Services Ads
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Getting more local customers shouldn’t feel like a guessing game. Google Local Services Ads (LSAs) put your business at the top of search results, making it easy for customers to find you, call you, and book your services, without wasting money on random clicks.
If you run a service-based business, you know how tough it is to stand out online. Traditional ads can be expensive, and ranking organically takes time. LSAs solve both problems by connecting you directly with people looking for your services right now. You only pay when a real lead comes through, not for people just browsing.
At Epidemic Marketing, we help businesses make the most of LSAs by getting more calls, more booked jobs, and a better return on investment. If you’re ready to stop chasing clicks and start getting real customers, we can help.
What Are Google Local
Services Ads (LSA's)?
Google Local Services Ads (LSAs) are pay-per-lead ads that appear at the very top of search results, connecting local businesses with customers actively looking for their services. Unlike traditional Google Ads, LSAs don’t charge per click; they only charge when a potential customer reaches out to you directly.
These ads are designed specifically for local businesses like home service providers, legal professionals, healthcare specialists, and more. They display your business name, phone number, hours, and Google Guaranteed badge, giving customers immediate confidence in your services.
With LSAs, your business gets premium placement on Google search pages, but the best part? You don’t need a massive ad budget to compete. You pay for results, not for views or clicks that don’t lead to real customers.
Who Can Use Google Local
Services Ads?
Google Local Services Ads are only available for certain types of businesses. That means not every industry can run these ads, at least not yet. LSAs are designed for service providers who work directly with local customers, such as home service pros, legal professionals, healthcare providers, real estate agents, and more.
If you’re wondering whether your business qualifies, here are some of the most common service categories currently supported:
HVAC
Carpenters
Plumbers
Painters
Electricians
Tree services
Roofers
Auto repair and detailing
Lawn care services
Pest control
Lawyers in various specialties (personal injury, family law, criminal defense, etc.)
Dentists, chiropractors, and other healthcare pros
House cleaning
Real estate agents
Movers
Pet groomers and trainers
Junk removal
General contractors
Google also limits availability by region for certain professions; some are only eligible in specific states like California or Florida. You can check your business eligibility here.
Just keep in mind, being eligible doesn’t mean instant approval. There’s a full application process that includes background checks, license verification, and insurance requirements. It takes a bit of effort, but it’s what makes LSAs stand out and trusted by customers.
At Epidemic Marketing, we’ll help you figure out if your business qualifies and guide you through the steps to get approved and up and running.
Free Live Website Performance Analysis
- 640+ sites audited
What Does the Approval Process Involve?
Even if your business is eligible, you’ll need to complete Google’s approval process before your ads go live. This helps build trust with customers by making sure only verified businesses appear.
The process usually includes:
- Background checks for owners and some staff
- License and insurance verification
- Business registration
- A look at your reviews and reputation
Once approved, you’ll earn either the Google Guaranteed or Google Screened badge. This tells customers your business is verified, and in some cases, backed by a satisfaction guarantee of up to $2,000.
If you’re still working through the steps, Google may let you run pre-badge ads in the meantime. These appear lower in search results but still bring in leads.
It might feel like a lot, but it’s what makes LSAs stand out. We handle the setup, paperwork, and profile management so you can focus on your work while we help you get approved and seen.
Why Your Business Needs Google Local Services Ads
Getting found online is one thing. Getting actual paying customers is another. Google LSAs take the guesswork out of online advertising by making sure your business gets seen by the right people at the right time.
- Instant Visibility at the Top of Search Results – LSAs appear above all other listings, including regular ads and organic results.
- Pay for Leads, Not Clicks – No wasted money on clicks that don’t turn into customers. You only pay when someone contacts you directly.
- Google Guaranteed Badge Builds Trust – Customers are more likely to choose a business backed by Google’s verification process.
- Designed for Local Service Businesses – Whether you’re a plumber, lawyer, HVAC technician, or contractor, LSAs put you in front of the right audience.
- Easy to Manage & Flexible – You can adjust your budget, pause ads when needed, and target specific locations based on demand.
The Top Benefits of
Google Local Services Ads
Google Local Services Ads (LSAs) are designed to put your business in front of the right customers, without wasting money on random clicks. Instead of paying for visibility alone, you only pay when a real potential customer reaches out. Below are the biggest advantages of using LSAs to grow your business.
Pay-Per-Lead Model (Not Per Click!)
Most online ads charge for every click, whether or not the person is interested in your services. That means you could be paying for people who are just browsing, competitors clicking on your ad, or even accidental clicks that lead nowhere. With LSAs, that’s not the case. LSAs work on a pay-per-lead model, which means you only pay when a potential customer actually contacts you. Whether they call you or send a message through Google, you’re only charged when there’s a real inquiry, making LSAs one of the most cost-effective ways to generate leads.
Prime Placement Above All Other Results
When someone searches for a service on Google, LSAs show up at the very top of the page, even before traditional PPC ads and organic listings. This means your business gets noticed first, giving you a much higher chance of getting the call. Think about it: When was the last time you scrolled past the first few search results? Most people don’t. Being at the top means more eyeballs on your business and more calls coming your way. With LSAs, you’re not just competing but taking the top spot.
Google Guaranteed Badge Builds Instant Trust
People want to hire businesses they can trust. The Google Guaranteed Badge tells customers that Google has vetted your business, and even backs it up with a satisfaction guarantee (up to $2,000 in some cases). It’s like a built-in credibility boost. When customers see that green checkmark, they’re far more likely to choose you over the competition.
Higher Conversion Rates = More Booked Jobs
LSAs don’t just bring traffic, they bring the right traffic. Instead of attracting people who are “just looking,” LSAs connect you with customers who are actively searching for your service and ready to book. More intent = better leads = more booked jobs. Simple as that.
Control Over Your Leads & Budget
Unlike other ad platforms, LSAs let you set your budget, choose your service areas, and pause ads anytime. If you get too busy? Pause your ads. Need more jobs in a specific city? Target that area. And if you get spam calls or irrelevant leads, you can dispute them and get credited back. No wasted money. No headaches.
Stronger Reputation with Customer Reviews
Your Google reviews matter more than ever, and LSAs make them a key part of your ad. When potential customers see your business, they don’t just see your name; they see your star rating, number of reviews, and real customer feedback right next to it. The more positive reviews you have, the higher your ad ranks in LSA results. Google prioritizes businesses that customers trust, so having strong ratings can mean even more visibility and more leads. We help businesses optimize their profiles, improve their reviews, and manage their online reputation, all of which make a huge difference in getting booked over the competition.
Free Live Website Performance Analysis
- 640+ sites audited
Let's Talk About Your Business
Want to find out how your website is performing in the search engines? Talk to an experienced SEO about how SEO will help your business. We promise no flashy sales pitch just straight talk about your current SEO status and a plan to move the needle in the right direction.
Book a 15 minute consultation with no obligation!
We Handle Your Local Service Ads, So You Can Focus on Running Your Business
Managing ads, filtering leads, and keeping up with Google’s rules isn’t why you started your business, but it’s what we do best. At Epidemic Marketing, we take the hassle out of Local Services Ads so you can stay focused on delivering great service while we bring in the customers.
Here’s how we help:
Higher Conversion Rates = More Booked Jobs
From verifying your business to optimizing your profile, we handle everything to get you up and running fast.
Strategic Targeting
We fine-tune your ad settings to reach the right customers in the right areas, so you’re not wasting money on leads outside your service zone.
Profile & Review Management
Better reviews mean higher rankings and more leads. We help you build trust and improve your reputation.
Lead Monitoring & Dispute Handling
Got a spam call or a bad lead? We handle disputes for you, so you’re not paying for junk leads.
Ongoing Performance Optimization
LSAs aren’t "set it and forget it." We constantly track, adjust, and improve your ads to bring in more quality leads at the best cost.
You focus on serving your customers, we’ll handle getting them through the door.
Get More Leads
Without the Guesswork
Running a business is hard enough; you shouldn’t have to worry about marketing, too. Google Local Services Ads bring customers straight to you, but to get the best results, you need a strategy that works. That’s where we come in.
At Epidemic Marketing, we specialize in LSA management that delivers real, high-intent leads, not just clicks. We handle everything from profile optimization and targeting to lead management and performance tracking, so you get more booked jobs without lifting a finger.
Only pay for real customer inquiries, no wasted ad spend.
Show up at the top of Google search results where customers are looking.
Build instant trust with the Google Guaranteed Badge and strong reviews.
Get better leads that actually convert into business.
Ready to get started? Let’s talk. Book a Free Consultation Today and let’s build a steady pipeline of leads that grow your business.
Free Live Website Performance Analysis
- 640+ sites audited
Noah and April offer excellent customer service and affordable rates. They are always on top of our stuff and are ALWAYS available for questions and issues that come up. There have been a few things that Noah wasn’t sure of or needed to get more information and he followed through in a timely manner. We also hired them to redesign our website and logo. In both instances, they nailed the image we had conveyed to them we were looking for. They listened to the specifics of what we were wanting and brought it to life. This company produces top quality and again, I can’t say enough good things about the customer service. Highly recommend.
My experience was amazing with the Epidemic team especially with my experience or lack there of experience lol. Noah and his team really took the time needed to educate me on ways to get results that were in my budget and didn’t push me in any way that made us uncomfortable or feel bad about our initial project. We started back in October 2023 and have since built the website, had a bunch of inbound leads and now optimizing everything to keep getting more results aka customers. These guys are amazing partners in our business and we ended up not needing to hire someone to manage all this for us internally which I have limited experience in overseeing. We have an awesome plan for 2024 and I believe we’re going to dominate our industry with their help at creating awareness and inbound traffic..
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When it comes to SEO, conversion rate optimization, and digital marketing, Noah is at the top of the class. A true professional who doesn’t hold back on telling what he thinks and providing actionable suggestions that get results. Noah broke down our landing page and immediately captivated everyone on the call with his recommendations. Thank you!
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As a fellow agency owner, I needed a website that would preform for sales, and get found online, in the Search Engines. I had a previous website, that was seriously under-preforming in terms of Brand standards and digital marketing. That all changed when I partnered with Noah and April at Epidemic Marketing. Their team of Web designers & SEO experts are true wizards! They conducted a thorough audit of my old website, pinpointing areas for CRO improvement and crafting a local SEO strategy that targeted exactly the right keywords for my service area. If you’re a San Diego business owner looking to dominate local search and grow your online website presence, look no further than Epidemic Marketing. Their expertise in both local SEO and website design is unbeatable. Extremely happy with the new website guys! All my best ~ CL.
