How to Determine if Your Website SEO is Working

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To get the most out of your SEO campaign make sure that your traffic is increasing and it is generating relevant leads too. If done correctly, your website SEO should be providing you with trackable data that it is working. This includes higher rankings for high value terms, increased traffic, and a reduction in website errors. As you see these metrics going green you should also be seeing your leads and conversions going up too. Here are some ways to know if your SEO is doing the best for your website.

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Change in Website Health Scores

An in-depth physical examination of your online presence is reflective of website health score numbers. There are many ranking factors that the search engines take into account and technical errors are one of the ways to tell the search engines that you maintain your website and provide the crawlers the information in a way that the crawlers can easily read. To find out how your website is doing try a free audit tool for the basic overview.  Site Checker, Ahrefs, and SEMrush are just a few of the tools that analyze more than just your website’s SEO. Crawlability, broken links, site speed, and other metrics are among those they examine.

It’s a good indicator that your SEO efforts are paying off when your website’s health score starts to improve. In other words, you’re fixing any bugs, making your site more crawler-friendly, and improving the overall performance.

Be patient; it may take some time for your health score to improve. Search engine optimization (SEO) is a slow process with a long game play. That is why you should monitor the status of your website regularly and search for patterns as time goes on.

Organic Traffic Movement

When people discover your website through natural, or unpaid, search results, that’s called organic traffic. To put it simply, people are finding your site not because you paid for ads, but because it answers their questions. Therefore, an increase in organic traffic is a solid sign that your SEO campaigns are yielding the desired results.

However, what makes organic traffic so crucial? They are more likely to become leads or customers because these visitors are actively seeking out information about your business’s products or services.

How do you measure this rise in visitors? Google Analytics is a great free tool. Including organic search, it shows you exactly where visitors are coming from to your website. It provides metrics on organic, paid, and referred traffic. You can observe the impact of your SEO campaigns on the number of visitors your site receives by narrowing your traffic data to only include organic sources.

Keep in mind that while temporary dips and spikes in traffic are par for the course, long-term trends are what you want to aim for. To better understand the efficacy of your SEO strategy, try comparing your organic traffic from month to month or one year. If you have a seasonal business year to year is likely more accurate.

As SEO efforts are recognized and indexed by the crawlers and search engines, the more visible your website is in the search engine results and the more traffic will increase. That a rise in site visitors can mean more potential customers, sales, and expansion for your company.

An orange key on a keyboard labeled "web traffic" with a rocket symbol, surrounded by standard black keys.

Page Ranking Expansion

Where your website pages fall in the search engine results for particular queries or search terms is what we mean when we speak about page rankings. Seeing your pages rise in these rankings, then, is undeniable proof that your SEO is paying off. However, it is not just a rise in a few keywords that will increase visibility and traffic, it is an expansion of your ranking profile. As your SEO campaign progresses you should see an increase in the number of terms you show for in the search results. You want to meet your audience in as many places as possible that they are looking for you.

If your pages have higher rankings and more terms, more people are likely to see them. That’s why page rankings are important. In addition, as most people only click on the first few results in a search, improving your website’s ranking can boost its organic traffic and exposure.

Tools like SEMrush and Ahrefs provide rank tracking capabilities, allowing you to monitor the progress of your page rankings over time. With the help of these tools, you can track the performance of your pages in relation to your chosen keywords and spot trends or variations.

Remember that search engine optimization (SEO) is a cutthroat industry where changes in algorithmic priorities, rival tactics, and user behavior can cause rankings to rise and fall. The trick is to keep an eye on the big picture, even though your rankings might go up and down every so often.

Search engine optimization (SEO) progressively raises your page ranks over time. This shows that your content is becoming more relevant and authoritative, which is what search engines are looking for.

Visitor Engagement

Visitor engagement refers to how users interact with your website once they land on it. There are several ways to measure visitor engagement. It can include time on a page, time on site, actions taken on a page, and return visits.

Google Analytics and similar tools can help you measure visitor engagement by recording data like average session duration, pages per session, and bounce rate. If these metrics continue to rise, it means that people are enjoying your content and that they are finding your website easy to use.

Conversion Increases

purchasing an item in a website

A conversion is when a site visitor performs an intended action like submitting a contact form, purchasing an item, subscribing to a newsletter, booking an appointment, or contacting your business. Tracking your conversion rate is essential for evaluating the efficacy of your SEO campaigns, as conversions are the ultimate drivers of business growth and revenue.

SEO can bring as many visitors to your website as you want but if they are not taking the desired action your website needs to be evaluated to determine where the leak is. Your SEO campaign is the first step in a sequence of events that should end up in your bank account growing. If you observe the site health, organic traffic, and rankings all increasing but your conversions are not, then invest in a conversion audit to take the final step to utilize your SEO efforts to the fullest.

At the end of the day, SEO isn’t just about getting clicks—it’s about turning those clicks into real action. We’re ultimately turning visitors into happy customers, loyal fans, and ultimate cheerleaders for your brand.

As long as you’re keeping an eye on these indicators and making tweaks along the way, you’re well on your way to building a killer online presence that’ll have everyone talking.


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