Archive for the ‘Search Engine Optimization’ Category

Building Great Citations for a Local SEO Campaign

Local citations are imperative for a strong local SEO campaign. However, what exactly are local citations and how are they employed? Local Citation Defined Local citations are basically business directories where customers can come to learn about your name, address, and phone number. When all of these factors are present, they can be referred to […]

Huge list of some of our favorite SEO Tools

We’ve put together a list of our favorite SEO tools! These are some of our tools, plugins and services we use in our day to day SEO practices. From Schema to keywords to A/B testing you will find a little bit of everything. We hope you find something you like. Smallpdf A Smallpdf Pro subscription […]

SEO for HVAC Companies

Gone are the days when the HVAC companies could simply fall back on referrals and print advertisement to gain new clients. However, as the level of competition has increased, it’s more important than ever to do a little extra to gain the attention of the right clients.   Today, most of your potential customers are […]

Writing a High Performing Local Landing Page

You have a business in your local area, and you need to bring in customers. The strategy used to do this is different from a business owner who is marketing a location independent business on the web. You need to draw your customers from your local base in order for the traffic earned to make […]

Leveraging Search Intent to Boost Rankings on Google

What is Search Intent? Search intent — sometimes referred to as keyword intent — is the goal that the user hopes to achieve by conducting a search on Google — or any other search engine, for that matter. Thanks to the Google RankBrain and Google Hummingbird algorithms, search intent can be recognized by the search […]

Why Switching your Site to SSL Isn’t as Easy as Flipping a Switch

In 2014 HTTPS was under fire following the massive Heartbleed bug scandal. The Heartbleed bug let people intercept traffic and data being transferred over “secure” SSL connections. The bug was patched shortly after its discovery, but that didn’t prevent the PR nightmare and mass panic that ensued. It served as a reminder that adequately encrypting […]

Does Page Speed Really Matter?

You bet your bottom dollar it does. According to global surveys conducted by Akamai, nearly 50% of all web users EXPECT a site to load in two seconds or less. Further, over 40% of those visitors will abandon any site that takes three seconds or longer. Data on mobile tells a similar, though moderately less […]

Voice Powered Search: What it Means to Your Business

Unless you’ve time-warped back to the ‘90s, you’re most likely familiar, and aware, of the practice of search engine optimization as a method of improving brand visibility, and driving traffic, phone calls and sales for your business. Now we’ve got one more curve ball added to the mix: Voice Powered Search In case you still […]