Archive for the ‘Search Engine Optimization’ Category

Handy Mobile SEO Checklist

Proof that Mobile Matters to Google – Mobile SEO In the United States, the majority of internet search is done via mobile devices. It just makes sense—nearly everyone has a phone on them at all times and curious questions and queries can strike at any moment. When all it takes is a simple swipe of […]

5 Tactical White Hat Link Building Strategies that Work

Link building is bar none the most impactful thing you can do for SEO. If on-page optimization and content is fuel for Google’s algorithm, backlinks represent the rocket fuel needed to ignite your rankings. Research from MOZ to AHREFs and every SEO authority in-between has demonstrated time and again that backlinks are the number one […]

10 Tips to Increase Your Local Search Traffic on Google My Business

So you’ve made a Google My Business account and can’t wait to start interacting with customers and responding to comments. You wait eagerly at your computer, ready to reply to reviews and see what pictures your business customers post. However, your Google My Business page is not getting the attention it deserves. There are three […]

How to Set Up Your Google My Business account

What is Google My Business? What are the benefits of registering my business on Google My Business? Who is eligible for Google My Business? How to set up google my business? Google My Business is a free, online resource that allows businesses to control what their consumers see when their business is searched on Google. […]

Building Great Local Citations for an SEO Campaign

Local citations are imperative for a strong local SEO campaign. However, what exactly are local citations and how are they employed? Local Citation Defined Local citations are basically business directories where customers can come to learn about your name, address, and phone number. When all of these factors are present, they can be referred to […]

Huge list of some of our favorite SEO Tools

We’ve put together a list of our favorite SEO tools! These are some of our tools, plugins and services we use in our day to day SEO practices. From Schema to keywords to A/B testing you will find a little bit of everything. We hope you find something you like. Smallpdf A Smallpdf Pro subscription […]

SEO for HVAC Companies

Gone are the days when the HVAC companies could simply fall back on referrals and print advertisement to gain new clients. However, as the level of competition has increased, it’s more important than ever to do a little extra to gain the attention of the right clients.   Today, most of your potential customers are […]

Writing a High Performing Local Landing Page

You have a business in your local area, and you need to bring in customers. The strategy used to do this is different from a business owner who is marketing a location independent business on the web. You need to draw your customers from your local base in order for the traffic earned to make […]

Leveraging Search Intent to Boost Rankings on Google

What is Search Intent? Search intent — sometimes referred to as keyword intent — is the goal that the user hopes to achieve by conducting a search on Google — or any other search engine, for that matter. Thanks to the Google RankBrain and Google Hummingbird algorithms, search intent can be recognized by the search […]

Why Switching your Site to SSL Isn’t as Easy as Flipping a Switch

In 2014 HTTPS was under fire following the massive Heartbleed bug scandal. The Heartbleed bug let people intercept traffic and data being transferred over “secure” SSL connections. The bug was patched shortly after its discovery, but that didn’t prevent the PR nightmare and mass panic that ensued. It served as a reminder that adequately encrypting […]